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Case Study-WAVE 3: Louisville, KY

Case Study-WTKR: Hampton Roads, VA
 February 17, 2005
WorldNow: Solutions Service Provider
WorldNow is the leading provider of Internet technology, revenue and content solutions for 191 local media companies. WorldNow helps our partners establish Internet businesses that grow their audience, enhance their brand and drive new profits. Local Media Publishers: Learn more about how WorldNow can grow your business.


The WorldNow Advertising Network
The WorldNow Ad Network offers advertisers the unique marketing opportunity to connect with a targeted local consumer base nationally, regionally, or market-by-market. Place your messaging across 147 leading local news websites that reach 15.5 million unique visitors each month. It's powerful, efficient and an effective use of your marketing dollars. Advertisers: Learn more about advertising on the WorldNow Network.


Recent Press Releases

Allison Bodenmann Joins WorldNow as EVP, National/Network Ad Sales - January 26, 2005

WorldNow to Use TACODA's Audience Management Services for National Advertisers on Network of 147 Local Media WebSites - January 18, 2005

WorldNow Sets Record Reach as Largest Network of Local Media Websites With Addition of Roanoke, VA's WDBJ-TV - November 22, 2004

Leading Newspaper Websites Stream Video With WorldNow Technology - October 26, 2004

WorldNow and Nextpert Launch New Trends Content Channel Across 120+ Local TV News Websites - May 11, 2004

WorldNow Partners With College and University.net - April 29, 2004



AP AWARD-WINNING SITES

WORLDNOW AD NETWORK
147 Local TV Web Sites
139 Million Monthly Page Views
15.5 Million Unique Users
1 Million+ Monthly Video Streams
U.S. Households Reached
  34 of the Top 50 Markets
  68 of the Top 100 Markets
  89 of the Top 150 Markets
Source: WorldNow, Jan 2004
GENDER 67% Female
33% Male
AGE 77% 25-54 yrs.
14% 55+ yrs.
8% 18-24 yrs.
EDUCATION 74% attended, graduated college+
HOUSEHOLD INCOME 63% earn $50,000+
HOME OWNERSHIP 65% own a home
OCCUPATION 30% Professional, Small Business, Executive/Managerial
30% Technical, Sales, Clerical, Administration
CHILDREN 55% have children under age 18

Sources: Frank N. Magid Associates, User Profile Survey, Nov 2003 & Nielsen Netratings, Nov 2003

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