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We Build Pages offers Website Usability Analysis Reports by Emma Kane

Online Marketing Consulting
Emma Kane specializes in online marketing with a focus on new customer acquisition and existing customer retention. With extensive ecommerce experience both as an internal and external consultant, including Amazon.co.uk, Emma can work with you to develop your customer base and optimize your online spending.

Services

Ecommerce site review and optimization
Is your website working well for you? Could you improve site conversion or your checkout process? Emma can work with you to improve customer communication, you online marketing strategy and your site conversion.

A first step is an in depth site analysis of your site, examining the site in detail, looking at spending and ROI on online marketing, benchmarking the usability of the site, and using either raw log data or your own site monitoring tools to analyze all key pages of a site. This analysis can help identify flawed checkout design, problem landing pages, navigation and usability issues, and even help tailor your product range to match customer expectations. This work also leads into SEO, ensuring your site is accessible to search engines as well as customers. A final report pulls all the analysis and recommendations into one document, which will also help refine the site goals and strategy moving forward.

Search engine positioning is ever more key to website success as more and more people find products and services through search engines. In conjuction with We Build Pages Emma will identify and rectify immediate problem areas to improve your visibility and ranking as well as work with you to develop a long term search engine marketing strategy.

Web statistics analysis and data mining
The server logs that already exist on your website can tell us a lot about who visits your site, where they find your site, how long they stay, what pages they visit and why they leave. Accessing and interpreting this information is key to understanding how your visitors interact with your site, and where and how site improvements can be made.

Online customer acquisition and retention strategies
Acquiring and retaining good customers is central to the success of any ecommerce site. Emma can advise on and develop strategies for success and continued growth, including reawakening "sleeping" customers, growing your customer base, and ensuring effective customer communication.

Usability studies
If your site is difficult to use or navigate you could be losing visitors or customers. Emma can help you to optimize your site so your visitors find what they are looking for and revisit time after time, rather than leaving frustrated at a bad user experience.

About Emma Kane

An internet user since 1993 and a full time internet consultant since 1995 she's seen the internet grow from something which no one had heard of, to the network almost everyone uses everyday.

Emma's spent ten years in internet research, ecommerce, online marketing and business development including a year at Amazon, so she knows her way around regulations as it relates to ecommerce and the data protection act as well as having much technical and marketing knowledge and experience developed over her many years in this industry.

With years of hands-on technical experience Emma is proficient in explaining technical issues in plain English and finding the right technological solution for your business needs. Emma's marketing and business development background ensures in undstanding the commercial needs of your business, and can help you balance these against marketing requirements and technical constraints.

Emma resides in Oxfordshire England, however, due to the nature of the internet, it is possible to offer her site analysis consulting services remotely.

Past Experience

1995-1999 Pira.co.uk New Media Internet Analyst

1999-1999 Advantage@the Edge (Company now defunct) Online Consultant

1999-2001 Nutravida.co.uk (Ecommerce dotcom now defunct) Business Development Manager

2000-2001 Amazon.co.uk Business Development Manager

2001-2004 MTV Networks Europe Online Business Consultant

September 2004 - iknowthe.net Freelance Ecommerce Consultant

January 2005 to Present - We Build Pages Ecommerce Website Usability Consultant for company and clients.

Prices and Solutions

We will then tailor the daily rate to take account of the size of your site, and can do an initial site assessment in less than a day on smaller sites. If you have a specific problem or request which she need to read up on to help you, then the learning is done on our time, the implementation on yours.

Costs - $200 per hour

Small Business Consulting - 5 hours $1000

Medium Business Consulting - 10 hours: $1800

Large Business Consulting - Contact us for an estimate.

Plans

Contact for more information on any aspect of Website Usability services or for an informal discussion about your online business, and any current issues you may have, and she'll tell you how she, and the team at We Build Pages can help.

 

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