MARKETING PARTNER

Description
Any business, organization or government agency interested in improving Alaska as a travel destination and benefiting from the strength of a cooperative marketing effort. One requirement is that eligible advertisers must promote an Alaska visitor product or service. Gateway cities may advertise if the community is represented as a gateway to Alaska or as an addition to an Alaska tourism product, but not as an alternative.

Benefits
Promotion and Exposure

• Official Alaska State Vacation Planner
  Receive a free listing ad or a $200 advertising credit toward a larger ad in this 98-page full-color Alaska travel-planning guide which is distributed to nearly 450,000 potential visitors worldwide, giving businesses targeted exposure throughout the year.
• Official Alaska Travel Website – www.travelalaska.com
  Receive a free listing on this website which ranks extremely high with national search engines, and averaged more than 1.4 million page views and 200,000 visitor sessions per month in 2003! Ability to link directly to your website.
• ATIA Membership Website – www.alaskatia.org
  Receive a free listing on the site and have instant access to other members. Access to members only area.
• Access to all cooperative marketing partnership opportunities such as travel and trade show participation, visitor leads, newspaper advertising and other programs
• Access to member mailing labels
• Voting privileges and input on key industry issues
• Newsletter, industry briefings, E-news, vital research and other industry information
• Savings in the member-to-member discount program
• Discounts on the annual convention and trade show
• ATIA decal and logo usage
• Use of slide bank and film footage program

Based on peak-season employee counts, includes part and full-time

Membership Categories and subcategories

AFFILIATE MEMBER

Many non-industry businesses receive significant revenue from the tourism industry, but are not able to directly participate in the marketing programs. An affiliate membership offers these businesses an opportunity to support and network with the industry. To qualify, businesses and organization would derive less than 10 percent of revenues from goods and/or services sold directly to visitors.

Examples of affiliate members include suppliers, advertising and PR firms, printers, insurance companies, phone companies, charities, some government agencies, media , financial services and other vendors of goods and services.

Benefits

• Free listing on the ATIA membership website – www.alaskatia.org and access to members-only area
• Voting privileges
• Newsletter, industry briefings, and E-news
• Access to member mailing labels
• ATIA decal and logo usage
• Advertising opportunities to industry partners
• Discounts on the annual convention and trade show
• Access to industry research
• Business opportunities with ATIA

Investment Level

Investment is voluntary

Membership Categories

• Business Services
• Association / Organization
• Advertising / Public Relations
• Communications
• Consulting / Legal Services
• Convention / Tradeshow
• Education & Training
• Financial Services
• Government Agency
• Individual
• Internet Services
• Medical / Health
• Photography / Video Port Service
• Printing / Publishing
• Real Estate
• Research & Marketing
• Retail
• Tour Wholesales
• Wholesale Food / Merchandize
• Miscellaneous
  

MICRO BUSINESS MEMBER

Description

This is an alternative to the marketing partner level for small businesses employing one to three people (including owner/operator). There are no advertising benefits available at this level.

Benefits

• Free listing on the ATIA membership website – www.alaskatia.org and access to members-only area
• Voting privileges
• Newsletter, industry briefings, and E-news
• Discounts on the annual convention and trade show
• ATIA decal and logo usage

Investment Level

$100

INDIVIDUAL MEMBER

Description

Individuals may join as a non-voting member.

Benefits

Other benefits are the same as the Micro Business Member above.

Investment Level

$100

COMMUNITY PARTNERS

Description

Local Destination Marketing Organizations (DMOs) and communities have an opportunity as a community partner to leverage their marketing dollars.

Benefits

• Marketing Partner benefits
• Location and identification on the two-page Community Information and Map section in the Vacation Planner along with a position on the lead-producing BRC card.
• Participation in press trips coming to Alaska
• Editorial coverage in marketing materials
• Trade leads from national and international shows
• Participation in quarterly community Partner teleconferences to share information

Investment Level


Community partners pay a percentage of their gross budget or a minimum of $500 (whichever is higher).

CRUISE LINES PARTNERS

In addition to the marketing partner membership investment, cruise lines pay a voluntary assessment based on their percentage of the total Alaska cruise market.

Please note that participation in some programs may carry a separate fee in addition to regular membership dues.