Are your Headlines attention grabbing?
First, let us give you an example about the ratio of web design to the content in your web site. You come to a book store to find a book in a particular field or just something interesting to read. What kinds of books attract you attention first of all? Of course, these are books with nice bright covers which are located on noticeable places on shelves. You pick up the book in your hand, and where do you look then? You look at the table of contents. If it looks interesting, you start to page through the book and read it here and there. Then if your interest increases, you look at the price and with a deep breath you think to yourself, "Oh, these books are so expensive, but I really want this book" and you buy it!
The same things happen with your web site and its visitors. Your web site is located in obvious places in search engines (our job - search engine optimization). Your web site has an attractive interface (our job - web design). But the content of your web site is YOUR job. And you see that it depends on all of these things working together whether visitors leave your web site or buy your services or products. CONTENT is just as important as being able to find your site and how it looks and performs.
Let's talk about a very important part of your web pages - headlines. You should remember our example with the book store: first of all, you are attracted by the bright cover and then you pick it up and look at the table of contents. Same thing happens with your web site's visitors. They don't read ALL your pages. They jump from headline to headline. And only if a headline catch's their interest, they start to read the information under it.
We would like to tell you about E. Haldeman-Julius, a very successful writer and publisher of the beginning of 20 century. His books were bestsellers and sold millions of copies. One of his books was called "The First Hundred Million". We bet, only after reading the title, you might already have a desire to look at this book, don't you?
Haldeman-Julius never cared about writing ads to advertise his books. He published only the list of his books by TITLES in a newspaper. That's it.
If he couldn't sell over 10,000 copies in a year, he just changed the title of this book. For example, his book originally titled as "The Art of Controversy", was never really sold until he changed it to "How to Argue Logically". After re-titling, it leapt up to 30,000 copies. Nothing else was changed inside the book except the title.
Let's see how to write headlines correctly.
Headlines on EACH your web page MUST promise a BIG, powerful benefit to your customers.
Here are the 23 types of attention grabbing headlines with an example of each one to help you understand how to use them more effectively:
1) The direct statement headline.
"Get up to 1.25% cash back and become home-free faster!"
2) The question headline.
"Why pay more?"
3) The testimonial headline.
"numaTek.com has increased my sales a very real 357%!!!"
4) The command headline.
"This is your chance to become successful. Take it!"
5) The "How To" headline.
"How to have the best sex ever!"
6) The indirect headline.
"10 reward dollars are waiting for you at the finish
line..."
7) The guarantee headline.
"Project management guaranteed to help you complete
projects on time, on budget and on target!"
8) The frustration/problem headline.
"If the unexpected happened to your computer data today...
Would it still be "business as usual" tomorrow?
Here's a 100% guaranteed way to make sure it never happens".
9) The deep discount headline.
"4 books. 4 bucks. No commitment. No kidding. If you
love to read, this offer is simply a no brainer!"
10) The personalized headline (using a real name
of your visitor, made by JavaScript).
"Finally, here's how you John Smith, can use 1,479
of the best kept secrets of the world's greatest gourmet
cooks and impress your dinner guests like never before!"
11) The benefit headline.
"50 fool-proof ways to make money on the internet!"
12) The "Reason Why" headline.
"9 reasons why you should purchase Nurit 2085 before
May"
13) The short but intriguing headline.
"Wife wanted now!"
14) The case history headline.
"Starting off with $56,000 in debts... a young divorced
mother tells how she became a millionaire in only 34 months.
Here she explains how you can start earning enough money
easily to retire a millionaire in 5-8 years..."
15) The news headline.
"Doctors astounded by the possibility of flaxseed to
fight cancer!"
16) The numbered headline.
"The 7 secrets that can make YOU a better speaker!"
17) The "Not this-- but this" headline.
"No horoscopes. No fashion tips. No perfume strips.
Just smart, clear financial advice for the independent woman"
18) The "If... than" headline.
"If you qualify... You and 5 of your best friends could
be off to a week-long ski vacation on Vermont!"
19) The invitation headline.
"You are cordially invited to take advantage of a very
special offer from the University of Berkley."
20) The offer headline.
"This book is invaluable... indispensable... and it's
FREE!"
21) The "Truth About" headline.
"The Truth about Chinese Medicine"
22) The "Fact Your Should Know About" headline.
"The Facts Your Should Know About Omega Flax"
23) The combination headline.
This is nothing more than mixing or combining of two or
more of the headline techniques above. The end result of
several combinations is a new version that has even more
attention-getting and interest-arousing capability.
And now we want you to go through all your web site pages and look at your headlines only. It won't take much time. We believe you will want to change some of your headlines.
But if you are not confident about doing this, if your web site needs the help of professionals or if you don't know why your web site doesn't come up in search results, NumaTek Web Design can help you! As long as there are search engines that rank sites using algorithms (as opposed to ranking them by who paid the most), your web site will need to be search engine optimized.
NumaTek Web Design excels at SEO (Search Engine Optimization) work for our clients. When you hires us for SEO, we GUARANTEE that in 4 months your web site will be on the first three pages* of search results on major search engines with keywords desired by you, the client.
We charge $30/page for search engine optimization and $200 for submission in major search engines. Thus, if your web site consists of 10 pages, we will charge $500 for search engine optimization of your web site and its submission in major search engines and directories. In return, you will receive a lot of traffic and potential new customers through your web site.
*We offer a money back guaranty if in 4 months your web site does not appear within the first three pages of results for the search engines we submit your site to.
