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Last Updated on: 2/22/2005
VP Decision Sciences / San Francisco, CA
San Francisco direct marketing agency needs VP-Decision Sciences who will be responsible for the strategic database oversight of key agency clients. Among others, duties and responsibilities include having a full understanding of client’s business: both database/direct marketing and business itself, review and audit all work prepared by the department, place reports and analyses in strategic context for the client, presenting findings to existing clients and capabilities to perspective clients. You will participate in strategic planning sessions/process with other departments, conceptualize and design reports to enlighten client and agency, internalize client’s database model and address questions from development staff and provide recommendations for tests, predictive models, customer analyses and the like. Required experience includes five to ten years direct marketing agency experience in a similar database analytics and management function, extensive experience interacting with massively large databases including data auditing, self-QA of queries, and data reconciliation, extensive experience and track record in the preparation of customer analyses, direct marketing campaign reports and ad-hoc analyses, proven client presentation and direct interaction experience, extensive exposure and experience with predictive modeling, i.e., regression, decision tress and neural nets and three to five years management of technical development projects and teams. To $180K
VP / Brand Planning Director / Dallas, TX
Dallas, TX based direct marketing agency needs Brand Planning Director. This person will be is responsible for driving brand planning initiatives for all major accounts. You will work with client Chief Marketing Officers and other senior clients, client service, analytics and creative departments within the agency, and supervise a full team of brand planners. Experience requirements include a minimum ten years experience in marketing/advertising with at least six years experience in account planning, including at least three years in a senior, supervisory role. Your experience should be broad, covering a variety of marketing categories, communication challenges and agency types. You must have experience in developing integrated communication strategies in a major brand-building or direct marketing agency environment and have a desire to provide team and idea leadership on new and existing business. To 175K
Client Strategy Director / Dallas, TX
Dallas-based direct marketing agency needs Strategic planning expert to partner with client services in their effort to maximize agency effectiveness on all major client efforts. You will weld business goals and metrics to marketing communications program objectives. In addition you will act as resource for innovative, client-focused solutions that build the stature of the agency brand by helping clients obtain measurable results that further corporate objectives and build brands. This includes spearheading efforts to make agency brand commensurate with smart, innovative thinking, rigorous methodology and ultimately results that matter. Experience requirements include eight to ten years experience managing relationship marketing programs across the entire ready-to-buy continuum from prospecting through loyalty. You must have fluency across all DR media (online & offline), database analytics and reporting methodologies including customer segmentation analysis, CART analysis and predictive modeling. To $150K
Chief Technology Officer / Los Angeles, CA
LA-based Direct Response agency is looking for a dynamic CTO to lead and manage a growing and evolving technology platform. This is an excellent opportunity for a proactive individual who is motivated by challenging situations and is committed to meticulous and disciplined execution. Excellent communication and organization skills are a must. The ideal candidate will have several years of senior level and diverse technology management experience in a major direct response and branding media agency environment. They should also have extensive knowledge of and be familiar with XP desktop, Active Directory, MS 2000 server, MS Exchange 2000, MS SQL Server 2000, Linux, BSD, Apache, MySQL, HP-UX 11, Oracle 9i, Cisco PIX, routers and switches. Additional responsibilities include architecture and design, offline direct response and non-direct response media support, support and management of media system infrastructure, infrastructure management and strategic technology alignment. In addition, you will continuously review the business value and efficiency gains of online and offline vendor technology offerings, engage senior management in discussions to assess the relevance of such offerings and proactively assess existing systems capabilities against client support requirements and define cost effective gap closure solutions. You must be comfortable working in a highly fluid working environment working on multiple concurrent projects where priorities are re-evaluated and redefined on a daily basis. To $145K
DM Media Director / Los Angeles, CA
Los Angeles integrated agency with direct marketing division is searching for a Direct Marketing Media Director with 10 to 15 years of direct response media experience. This candidate must have experience with direct mail, direct response television and radio, direct response print, FSI’s and Co-Op Mail. Qualified candidates will have extensive experience buying, planning and structuring DR media tests and DR performance metrics as it relates to media. You must have extensive experience managing and developing media people in a large agency media department environment. Strong client contact and presentation skills are required. Other responsibilities include execution of all aspects of strategic and tactical planning, recommendations, implementation and results analysis for all Direct Response media. You must be an experienced negotiator with ability to build strong relationships with related vendors and sales representatives. The ideal candidate will be extremely organized, detail oriented, and a team player who works well with all departments in the organization. To $150K
Direct Response Planner - Strategist / Los Angeles, CA
Los Angeles-based direct marketing agency needs key planner/strategist to ensures that all direct mail, DRTV, DR Print, Event Lead Generation and other purpose-built response-driving creative and communications strategy is on-point and has the greatest potential to deliver a favorable response and ROI to the client’s business. This newly created position will incorporate traditional agency account planning duties like brand insights, prospect/customer insights, category insights, competitive insights, proprietary research design and implementation but functionally applies this within a 100% focused direct response marketing environment. 5 - 7 years account planning, strategic development, account management, or related experience with a direct response marketing agency, consumer research company, direct marketing service provider or direct marketing oriented client. Accordingly, this position requires an in-depth understanding of direct mail creative and response tenets from someone who is a conceptual and innovative thinker, is detail orientation, self-motivated, self-directed, able to work independently and has the ability to build internal teams and persuasively drive vision. To $120K
Director – Direct Marketing / Los Angeles, CA
Major personal productivity software firm has an opening for a Director of Direct Marketing to conceptualize and create direct response campaigns in a variety of direct response media including direct mail, web and email. This is a dynamic opportunity for a seasoned professional with a proven history of success in creating, driving and executing direct marketing programs, preferably in the computer or software industry. An entrepreneurial approach will be critical to your success in conceiving and initiating programs necessary to build business-within-a-business. In addition to strategizing and driving the programs, this position is hands-on in the day-to-day management and execution of all aspects of direct response campaigns. This includes creation, planning, budgeting, deployment, analysis and reporting. Experience requirements include a minimum of five to seven years senior level direct marketing experience preferably in the computer or software industry. You must have extensive experience with other direct marketing media including direct mail, web and email and have excellent leadership, organization, interpersonal and verbal communication skills. To $100K
Account Director / Chicago, IL
DRTV / Digital media buying service needs seasoned and experienced direct response television account director to manage large health care client in the Chicagoland area. Qualified candidates will have seven to ten years in the direct response television industry with significant exposure to managing short-form DRTV lead generation campaigns. In addition you must provide strategic leadership on all marketing programs for agency clients acting as the primary day-to-day contact with all senior level clients. You must have extensive client contact and presentation skills coupled with proven business development skills. To $100K
Senior Marketing Manager / Los Angeles, CA
Major b-to-b dotcom needs Senior Marketing Manager to responsible for direct marketing, both direct mail and email for four different product groups. He / she will work with cross-functional teams including creative services, site development and key external vendors to achieve the program objectives. In this position you will drive direct mail strategy and program development including concept development, creative development, copy development, list selection, matchback and back end analysis. Strong analytical skills are required because you will drive modeling and customer datamart efforts to improve targeting capability and reduce CPA. This includes the development of high impact programs leveraging direct mail, telemarketing and email to acquire high value prospects. Experience requirements include a minimum eight years of direct marketing experience, business to business preferred, extensive experience with list selection and analysis, match back analysis, response curve development, responder profile analysis and ROI analysis. You must be highly creative and have a proven track record of developing innovative marketing solutions. To $95K
Marketing Manager / San Diego, CA
San Diego-based software company needs direct marketing manager to develop, drive and implement acquisition and retention marketing programs. You will focus on driving lead generation campaigns as well as all renewal efforts for specific b-to-b product lines, including but not limited to direct mail, print, and alternative/insert media. This position works closely with the sales teams and product management teams to ensure that results are delivering against the annual plan. Candidates will have 5-8 years of directly relevant marketing experience in list rental, media planning, online marketing and working with creative agencies and copywriters. In addition you must be comfortable wearing many hats and have a desire to be exposed to all aspects of direct response marketing. Other experience requirements include a strong understanding of direct response and financial services or software industry experience preferred plus a proven ability to meet revenue and profitability goals. P/L background, excellent written and verbal communication skills are mandatory. To $95K
Research Director / Seattle, WA
Seattle-based direct marketing agency needs direct response research manager to oversee the day-to-day operations of the research and analysis process. In this position you will oversee the development of special projects, ongoing services and advanced capabilities, supervise personnel, balancing and assigning workloads while ensuring that deadline and cost expectations are met. You will also develop research and analysis capabilities and assist in developing those capabilities for clients and client teams. Other duties include supervising, hiring, training and develop of assigned personnel. You will manage the research and analysis process and schedule to ensure that workloads are balanced, that data requirements are satisfied, and that project progress to meet client and client team deadlines and cost expectations. You will analyze marketing effectiveness of client programs, perform data analysis, write reports, develop strategic recommendations and present findings to account team and clients. Qualified candidates will have five to seven years database analytics and research experience in a direct marketing agency or corporate environment. To $80K
Manager – Direct Marketing / Los Angeles, CA
LA-based travel and tourism provider needs direct marketing manager to spearhead the development and execution of new direct marketing strategies and tactics. In this position your core responsibilities include providing recommendations to senior management on the role of direct marketing. You will implement, monitor, and suggest improvements to agreed strategies, identify opportunities, develop and plan new direct programs. You will review and advise on all direct creative development, manage test plan, overall strategy, test design, implementation and interpretation. This includes guiding the analysis and interpretation of program results. Experience requirements include five to eight years direct marketing program management, including 2-3+ years in a supervisory role. You must have with high-volume, data-centric mail programs, be familiar with e-mail marketing strategies and tactics and have a strong understanding of database concepts and applications. To $75K
Catalog Direct Mail Marketing Manager / Northern California
Northern California-based apparel catalog needs Direct Marketing Manager. This position is directly responsible for developing, implementing and analyzing customer retention programs in order to support product demand, profitability and strategic goals. Extensive catalog house file management experience is mandatory. Your primary responsibilities will include meet sales and profit goals from the house file by developing and implementing contact strategies which maximize contribution. You will also optimize segmentation strategies for the buyer file with RFM, product selects, statistical models, Abacus modeling and other techniques as appropriate. You will work with the house file analyst and systematize the reporting of onscreen demand. You will also add advanced analysis on email contact strategy and the value of an e-mail address, improve current e-mail contact strategy in both marketing and customer service messages. Experience and qualifications include a minimum of two years experience managing direct marketing programs in a catalog environment complemented a by at least two years' experience of Excel, Access and some SQL knowledge is. Implied skills includes outstanding analytical skills & enthusiasm, a high level of comfort with problem solving, strong attention to detail, excellent communication skills, written and spoken along with the ability to manage multiple tasks and deadlines. To 75K
Call Center Director / New Orleans, LA
B2B Catalog company selling to the orthodontic and dental industry, has an extraordinary opportunity for an energetic, highly motivated professional manager to oversee a call center for telemarketing and customer service. This exciting position is responsible to oversee Tele Sales Reps. The potential for unlimited success will be realized by your ability to provide enthusiasm and energy, as well as the leadership for those who will follow your foundation of 100% responsibility and superior service to our customers worldwide. You will be expected to adopt a role in ongoing evaluation of service policies, to act as a liaison with other parts of the company, and to provide perspective in their efforts to create seamless customer service throughout the company. Strong leadership and managerial skills that reflect a philosophy of "lead by example". You must have a minimum of 5 - 7 years of successful call center management experience, preferably in a catalog environment. You also must have leadership skills that effectively blend the mechanics of running telesales within the framework of growth-oriented P&L; metrics, the ability to work in a fast paced environment handling multiple projects simultaneously, strong technical orientation and PC skills including the ability to use basic Microsoft Office suite of software as well as working knowledge of e-mail and the Internet, superior written communications skills, formal sales and sales management training is highly preferred. Candidates should be familiar with ACD reports and other key metrics associated with call centers. To $75K
Retail Catalog Apparel Buyer
San Diego-based Woman’s active wear retailer/cataloger needs experience buyer merchandiser. Buyer responsibilities include sourcing and purchasing fashion fitness apparel, active wear and accessories, merchandising and coordinating for website and catalog. The buyer also oversees photo shoots, catalog layout and copy. Experience requirements include two plus years retail buyer experience, preferably in women’s active fashions, experience sourcing apparel and shopping vendors and the ability to work with multiple projects and within deadlines. Catalog experience is highly desired along with creating/designing apparel. To $60K
Account Executive / Los Angeles, CA
Rapidly-growing LA direct marketing agency needs one or more account executives to work on a number of attractive southern California clients including entertainment, automotive and financial services categories. Qualified candidates will have two to four years account management experience in a major direct marketing agency on similar account categories. This includes solid exposure to direct mail, direct response broadcast, print and digital mediums. You must be detail oriented, a proactive team player, have extensive client contact and presentation skills and be able to make strategic and creative contributions that serve client and agency objectives. To $50K
Vice President /Creative Director - Integrated Marketing Agency
SVP/Director of Account Services - Direct Marketing Agency
Director/Direct Marketing - Industrial Manufacturer
Director of New Business Development - Direct Marketing Agency
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