Elixir Systems - Corporate Team

Fionnuala Downhill – CEO and Business Development

Fionnuala (or Fionn – pronounced Fin) is the Chief Executive Officer and President of Elixir Systems. She is responsible for corporate direction, corporate branding, and business development. This includes developing sales to new and existing clients. She also handles the corporate marketing strategy aimed at sales development. She is also responsible for overall strategic development, corporate goals, and the day to day running of the business. She runs the company on strong business ethics and insists on the same ethics and standards from all of Elixir’s employees.

Prior to forming Elixir Systems Fionn worked with large corporations such as British Airways and Price Waterhouse. She has also provided business consultancy to small business. She believes that the cornerstone of Elixir Systems is delivering value and excellent customer service. Fionn did most of her customer service and sales training in the United Kingdom with British Airways, the Industrial Institute of Great Britain, and Guardian Business Services.

Fionn is very involved in the advancement of ethical search engine optimization and is a frequent speaker at educational and business seminars.

Dylan Downhill - CIO and Technical Director

Elixir System’s Dylan Downhill is a renowned expert on the Internet and search engine optimization. He has been developing web sites on the Internet since 1997 and immediately began to optimize these sites to help their rankings in the search engines. Since that time he has built an in-depth knowledge of the SEO industry.

Dylan formed Elixir Systems to fulfill the growing need for his search engine optimization and online marketing skills. Downhill has assembled a group of talented and hard-working individuals that provide organizations with the SEO expertise they need to develop a strong online presence.

Before founding Elixir Systems, Dylan was the manager of software development for a major hotel reservation systems organization. He was instrumental in developing their online presence. During this time he helped their online reservations increase by 1500%. Prior to this he owned and operated a successful IT consultancy business in England.

Dylan is a skilled web site developer and programmer. He has created a variety of sites in ASP, PHP, Perl, Coldfusion, Visual Basic, VB, with SQL Server 2000 and MySQL. His extensive experience with e-commerce ranges from small sites, to those with catalogs of over 4,000 items.

James Peggie – Marketing Manager

As the Elixir marketing manager, James is responsible for the implementation and management of corporate marketing strategies. This involves promotional activities, service development, and brand strategy. He is also involved with corporate writing projects, presentations, and the development of marketing collateral. He works with clients to help them analyze their Internet presence and prepares keyword and search engine optimization strategies for individual projects.

James has been involved with the Internet since its early days and has a keen eye for marketing strategy. Before joining the Elixir team he worked for Lynk Software, Inc, a developer of customer service and quality assurance software, in a marketing and internet strategy position. He has published articles in numerous publications. James holds a Master of Business Administration degree.

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