Featured Case Study

Donordigital helps nonprofit organizations, political candidates, and socially responsible companies use the Internet for fundraising, advocacy, and marketing. When one of their clients needed an online marketing solution to support a mission-critical and time-sensitive integrated marketing campaign, Donordigital turned to Topica.

Donordigital’s Challenge
During the last election year, Donordigital’s client needed to create an online marketing program that could capitalize on Web site visits they were driving with print, online, and search engine advertising. The goal was to collect contact information and permission to follow-up, so they could message those supporters right up to the election with time-sensitive news and updates while remaining fully CAN-SPAM compliant.

Topica’s Solution
Using Topica’s Online Marketing and Sales Solution, Donordigital quickly enhanced the client’s site with customized data collection forms. Topica’s email automation technology enabled them to immediately confirm their new supporters and encourage forwarding to a friend. Working with Topica Customer Care to ensure maximum deliverability, Donordigital designed and reviewed their messages for best practices and CAN-SPAM compliance and then prescheduled their messages for automatic delivery on key dates. The entire program was up and running in less than 48 hours.

Industry-Leading Results
In the first few days of the program’s inception, over 18,000 supporters registered. Upon receiving the first email message, an astounding 87% of those supporters opened the email (even the most popular house lists generally receive open rates of under 40%*). An equally impressive 34% of recipients clicked through – far surpassing the average which hovers between 6% and 10%*. Overall deliverability was an industry-leading 97.2%.