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Direct
Response Marketing and Advertising Process
Our process is as quantitative as it is qualitative. Direct response marketing is a logical sequence of events based on the theory of continuous improvement. Beating yesterday's results is always the goal. A successful direct response marketing campaign starts with a clear understanding of viable objectives and benchmarking results at every step. Define your objective: Viable direct response marketing objectives can -- and should -- be measured, so be sure to determine your objectives before you begin your program. Among objectives you might consider are:
Build the advertising model: A good product concept doesn't become a great one unless it's based on a financially viable business model. We'll walk you through the steps. Match direct response marketing objectives against media options: Results, reach and frequency are the order of the day in selecting the right media. Test the campaign: Be conservative yet comprehensive. Selection and placement of media are critical to receiving projectable results. Analyze results immediately: Don't wait. Analyze within 24 hours of your campaign start. Predictive results will guide your next steps. Refine: Refining any and all variables can improve results. Offer, price, script, media and even creative. Roll-out: A
highly honed campaign is ready to deliver
the results. |
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Us | DR Experience | DR
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