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Overture Yahoo! search Advertise Your Site  
Overture Connects You With Customers
Sign up today and get your sponsored matches on top of Yahoo! and other top U.S. Search sites.1
How Overture Works.
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This could be your Overture search listing.
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Reach more than 80% of active internet users.

 

When you advertise in Overture Premium Listings™, your business appears in the search results on Yahoo!, as well as other top U.S. search sites.

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Drive customers to your site. Our advertisers receive over 170 million highly targeted sales leads each month3 from Yahoo! and other top U.S. search sites. Put your site directly in front of customers searching for what you're selling.

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Maximize your return on investment. You set the price you're willing to pay for each sales lead and pay only when your customers click through to your site. Independent research shows that advertisers receive the highest ROI from pay-for-placement search when compared to other forms of advertising.4

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Choose a sign-up plan.
 Fast TrackSelf Serve

Sign-Up Options

Online or call
866-747-7327
 
Online

Turnaround

3 business days
 
5 business days

Expert Assistance with
Search Term Selection


Yes
 
No

Expert Assistance with
Titles & Descriptions


Yes
 
No

Expert Assistance with
Budget Management


Yes
 
No

Customized Proposal

Yes
 
No

Control of Your Campaign

Yes
 
Yes

Free Account Optimization

Yes5
 
No

Expert Assistance with
Tracking URLs


Yes
 
No

Editorial Approval

Automatic
 
Subject to review

One-Time Service Fee

$1996
 
No Service Fee6
 
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  1. Jupiter Media Metrix Key Measures Report - Ranked Search Properties
  2. Nielsen NetRatings, June 2003 (Custom aggregation of the many sites included in Overture's partner distribution network)
  3. Average numbers based on Q1 2003.
  4. Jupiter Media Metrix: Online Advertising Effectiveness study, Aug. 2001
  5. Account optimization can be redeemed no earlier than 60 days and no later than 180 days from date of sign up.
  6. A $30 initial deposit is non-refundable and will be applied to click-throughs or to the minimum monthly spend. Each account has a $20 minimum monthly spend. There is a minimum bid requirement of $0.10 per click-through. Sellers of certain legally restricted products may require certification at extra cost.