Search engine promotion and marketing is a complex part of web design. Here's some light reading to help you understand...
The answer is out there
We were going to make this an exhaustive list of resources to help you understand the SEO (Search Engine Optimisation) process, but then we thought "Google can do it!". So, if you want to find out more just search Google for 'search engine optimisation tutorial'.
Essential reading
If you wish to spend some time understanding search engines and the SEO process the following sites are good starting points:
Acronyms and abbreviations
A few common SEO terms:
- PPC - Pay Per Click, a form of paid advertising where you pay each time someone clicks on a link to your web site
- Reciprocal Link - when two websites swap links to point at each other - this has the potential to improve search engine ranking
- SEO - Search Engine Optimisation
- SERP - Search Engine Results Page
- Spamming - attempting to trick search engines by various methods including hiding text from humans but making it visible to spiders. Tricking the search engines will eventually get a web site penalised
- Spiders (also known as 'robots') - computer programs that scan the web to find web sites to include in search engine indexes
search the web from the comfort of 1 Cog Web Design...
These five search engines account for over 90% of all search engine traffic:
If you want to search the web, these are two of the best search engines to use... give them a go:
