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Search Engine Optimization and Internet Marketing


Phone:  805-493-4450
Management Marketing & Technology Consulting Company
Email us

HTP (High Technology Professionals) is a management, marketing and technology consulting firm.  We provide business consulting, publishing, search engine positioning, marketing strategy, web development, Internet advertising and sales implementation.  Our client companies are venture capital backed start ups to established large public (Fortune 500) corporations.

  • Partial Client List      -      References you may phone
     
  • American Golf
  • Boeing
  • Lockheed Martin
  • Texas Instruments
  • EliteConnections
  • Solution Systems
  • LegalCounseling
  • Litton
  • Ford
  • Murphy Shelby Dodge
  • BNL
  • CDNOW
  • Merant
  • Optimis Systems
  • ISAUSA
  • Cubic

 


 


What good is an excellent web site if nobody sees it?

We can help increase your revenue.

 


Search Engine Positioning

Phone: 805.493.4450

HTP Company can help your business with marketing and sales consulting.  Please phone us to discuss your project requirements.

HTPcompany.com  provides marketing, Internet advertising and sales consulting for businesses, web site promotion and lead generation.

We can build high quality web pages and web sites that are optimized to rank well with the search engines and will send 10,000 to 200,000+ visitors to your web sites per year.  These quality web pages and complete web sites are full of outstanding  content, written and developed by hand, optimized and will take keywords that buyers of your type of products and services would type in at the major search engines (Yahoo, MSN, Excite, Goggle, etc.) and send these potential customers to your web site(s).  These search engines receive over 2.9 billion visitors per year.

We also have good advertising agreements with several of the major search engines.

We have proprietary methods and software to optimize meta tags, keywords, headings and titles so that we achieve top twenty rankings in the search engines.  We have several keywords ranked at number #1.

You could pay a major search engine company anywhere from $0.45 to $6.70 per visitor for targeted search engine traffic.  Banner ads generally do not generate as highly targeted search engine traffic.

We will create highly targeted search engine traffic for a lower cost and host these web pages on our server and / or your server.

If you developed simple pages of keywords and submitted those pages to the major search engines, you probably receive zero visitors, because your page would rank at the bottom of the search engines.  The major search engines detect obvious spam techniques, so hiring a professional Internet marketing company is paramount to your sucess.

We can explain the different types of ads available and the pros and cons of each type of Internet marketing and advertising.
 

Common banner ad package consists of 100,000 to 1,000,000 or more impressions costing anywhere from $35 to $100 per thousand ($35-$100 CPM is average for popular sites).   Keep in mind that most sites have repeat visitors, and most visitors view more than a single page of information, so your 100,000 impressions could actually represent 10,000 to 40,000 unique visitors.  In some cases, impressions are guaranteed, in others, estimated.  Some sites will charge a flat rate for estimated impressions. If the actual delivered impression count is higher, some will let you keep the "over deliveries" for no extra charge.  Most popular sites offer ad agency discounts and volume or frequency discounts.  The ad agency rate, known as the net rate, is typically a 20% - 50% discount from the gross rate, which is the typical rate if you purchase advertising directly instead of through an agency.


 


 

 

 

 

 

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