Choosing Targets As You Build an Ecommerce Web Site

A Home Business Article Contributed by G. Uma Bennett

Choose your Target Audience before You Build an Ecommerce Web Site

Depending on how much time and money you have to build your ecommerce web site, you will have to select the right targets to focus your marketing efforts. When you have your budget and schedule in hand, start to compare your available resources with the what is required for each of the marketing strategies you want you use to make the best match.

Matching your resources to the requirements of the strategy and the competition that you will be facing is key to how effective you can hope to be within that area. Work from the point of all the variables that can play a role; your internet service provider, the number of discussion groups or mailing lists you participate in, the type of internet storefront you have and your web host fees.

Depending on how "expensive" each strategy turns out to be, you can choose your target based on your abilities to manage them.

Design Costs to Build an Ecommerce Web Site

The design costs to build your ecommerce web site can vary greatly, there are software packages that range from $59 to over $500. It is good to make a list that outlines the strategy and the features you want in the design to make your strategy work.

Generally speaking, it will cost about $500 to design and construct an online storefront, depending on where you locate it and how elaborate it is. The best way to determine the cost is to check out some other storefronts and settle on a basic store design, then contact the designers of that site to find out what this type of design would cost. Remember, a site once built, must be maintained, so make sure you request a quote for site maintenance as part of the design cost.

The basic construction cost, the maintenance, the fees for the web hosting, and the monitoring of your site are all factors that will affect how much the final costs of bringing your site online will be in the final analysis.

Remember Your Position When You Build an Ecommerce Web Site

It is fairly easy to build an ecommerce web site, business owners have a harder time keeping their expectations in line with their abilities to deliver. In the online marketplace it pays to choose battles that you can win. If you are a one-person operation, it is really futile to take on the biggest player in the online market place and expect to win. This is especially true in terms of marketing strategies. Whichever method you decide to use, remember that they require your constant attention.

A discussion group is an active marketing strategy, which means you presence is required to make it work, there is where your time is spent to get the word out about your business. A banner ad on the other hand can be created once and scheduled to run unattended. Stay focused and remember your position and resist the urge to take on more than you can handle efficiently.