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Search Engine Marketing

"Search engine marketing" and "search engine promotions" refer to the overall process of marketing a web site on search engines, including defining a marketing strategy, site optimization, and submitting your site to the search engines and directories, where your target audience can find you!

Why is Search Engine Marketing Important?
Your website may be exciting, attractive, and well-designed, but is it reaching the intended audience? GetOn.com will create an individual marketing plan, to maximize your internet exposure and increase website traffic within your budget requirements.

57% of internet users search the web every day and 46% of those searches are for product information or services.
- Source: SRI

Search Engine Marketing Plan
GetOn.com creates marketing plans through comprehensive questioning and Internet research. We provide personal step-by-step guidance through our initial analysis to develop a search engine-marketing plan that is right from the get go.

Where do we start?

  1. Define your business or organization objective
  2. Research domain names
  3. Identify your business strengths and weaknesses
  4. Define your target audience (include regional markets)
  5. Identify your competition
  6. Create a prioritized list of keyword phrases
  7. Determine competitiveness of keyword categories
  8. Review search engine options (free, pay per click, paid inclusion)
  9. Identify single keywords
  10. Identify themes
  11. Develop strong linking strategy
  12. Create site outline
  13. Develop and/or optimize the web site
  14. Submit to relevant directories
  15. Submit to pay inclusion or pay per click programs
  16. Submit to remaining search engines

Finally, GetOn.com will evaluate, adjust, and monitor your web site through manual procedures and web statistics. The entire Search Engine marketing process can be complex and time consuming, however, the end results are worth waiting for.

Make the Search Engine Marketing a powerful partner and attaining success for your business!



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SE Marketing Facts
bullet A study conducted in January 2002 by NPD Group, a research group specializing in consumer purchasing and behavior, tested the impact of search listings, banner ads and tiles across a variety of sites (both branded and unbranded) to determine which was most effective. In every situation, search listings came out on top.
bullet Search engines are used by over 85% of all Internet users to locate information and products of interest.
bullet Over 42% of all online purchases are attributed to users that navigated from the major search engines.
bullet Search engine marketing is extremely resource-intensive. To reach the audience you want to reach, you must have a marketing strategy. Marketing strategies take extensive time and resources. GetOn.com programs are more effective and less expensive than doing it yourself.

We can help.

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GetOn.com Kelowna Main Office
Unit #2a - 1455 Harvey Ave.   Kelowna, BC, Canada, V1Y 6E9
Ph: 250.868.3000   Fax: 250.861.1861   Toll Free: 888.450.4023
email email: info@geton.com   website: www.geton.com

GetOn.com Vancouver Area Office
11932   237A Street   Maple Ridge, BC, Canada V4R 1V9
Ph: 604.467.0842   Fax: 604.467.0892
email email: info@geton.com   website: www.geton.com