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"Search engine marketing" and "search engine promotions" refer
to the overall process of marketing a web site on search engines, including
defining a marketing strategy, site optimization, and submitting your site
to the search engines and directories, where your target audience can find
you!
Your website may be exciting, attractive, and well-designed, but is it reaching
the intended audience? GetOn.com will create an individual marketing plan,
to maximize your internet exposure and increase website traffic within your
budget requirements.
57% of internet users search the web every day and 46% of those searches are for product information or services. - Source: SRI
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GetOn.com creates marketing plans through comprehensive questioning and Internet
research. We provide personal step-by-step guidance through our initial
analysis to develop a search engine-marketing plan
that is right from the get go.
- Define your business or organization objective
- Research domain names
- Identify your business strengths and weaknesses
- Define your target audience (include regional markets)
- Identify your competition
- Create a prioritized list of keyword phrases
- Determine competitiveness of keyword categories
- Review search engine options (free, pay per click, paid inclusion)
- Identify single keywords
- Identify themes
- Develop strong linking strategy
- Create site outline
- Develop and/or optimize the web site
- Submit to relevant directories
- Submit to pay inclusion or pay per click programs
- Submit to remaining search engines
Finally, GetOn.com will evaluate, adjust, and monitor your web site through
manual procedures and web statistics. The entire Search Engine marketing
process can be complex and time consuming, however, the end results are
worth waiting for.
Make the Search Engine Marketing a powerful partner and attaining success
for your business!
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