Copy Writing Tips

Five Sections of Your Copy Guaranteed To Get Read
Published: March 1, 2005
Only about 20% of your copy is going to get read. The rest will simply be scanned. I'm sure you've heard the statistic before. It's nothing new. While it might sound frightening or frustrating, it's a fact of copywriting life. So what do you do next? Give up? What difference does it make if only about 20% will be read anyway?
Success Tips for Writing With Local Keyphrases
Published: February 16, 2005
Local companies on the Web face their own challenges when it comes to SEO and SEO copywriting.
Increasing Conversions Through Action-Oriented Copywriting
Published: February 3, 2005
A lack of focus on many websites can cause visitors to avoid taking the preferred action on your site.
SEO Copywriting Makeover: Good Rankings but No Sales (Part 2 of 2)
Published: January 18, 2005
In Part 1 of this article series, we looked at a local home security site that had fairly
good rankings but whose conversion rate was lacking. Here in the conclusion, you'll see how
several changes helped maintain this company's good rankings while improving their site's
lead generation abilities.
SEO Copywriting Makeover: Good Rankings but No Sales (Part 1 of 2)
Published: December 28, 2004
Just because you have good search engine rankings does not mean you'll
automatically get lots of sales. Follow the process of creating a page
that ranks high and converts visitors to buyers.
"Super Verbs" Really Move Your Copy
Published: December 8, 2004
Run or hustle? Eat or devour? Move or scurry? You can boost the power
of your copy by boosting the quality of verbs you use.
Does Your Copy Look "Fake" to the Search Engines?
Published: November 18, 2004
Advances in the search engine industry are leading to changes for SEO
professionals and website administrators hoping to attract their target
customers via natural language, not keyword stuffing.
How To Write Little Tiny AdWords Ads That Bring Giant-Sized Profits
Published: November 10, 2004
Simple, concise and effective. The difference between a few words used within a Google
AdWords Ad can make the difference between an ad that is approved or disapproved, and
will make or break your click through rate.
Super Adjectives Boost the Power of Your Copy
Published: October 5, 2004
There is power in the adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and Batman, some adjectives are plain, ordinary, everyday words. Others are alter-ego Super Adjectives that leap into your customers' minds in a single bound. Adjectives are boring, but Super Adjectives impress, inspire, and convince your customers more effectively.
Progressive Headlines Guide Customers To Buy
Published: September 28, 2004
Headlines are, without a doubt, one of the most important elements in copywriting. As has been said countless times before, if you don't get your readers' attention with the headline, the chance of them reading your copy is virtually none.
But headlines (and sub-headlines) play a vital part in the copywriting process for other reasons, too.
Are Keywords Destroying the Flow of Your SEO Copy?
Published: September 9, 2004
When a Web site is created with the intent of having it ranked highly, one thing often happens. The focus gets placed solely on the optimization and is taken almost completely away from the visitor. This leaves your site in a dangerous state of unbalance.
Calls-To-Action: Making Them Fit Makes All the Difference
Published: August 31, 2004
Call-to-action statements (those final words that inspire your customers to take an action - usually to make a purchase) are not universal. Just like your headline, your sub-heads, and your body copy, calls-to-action need to be as specific as possible.
They need to 'match' the style of your audience.
Web Content Writing
Published: June 25, 2004
Well written web content will help turn visitors into sales and also get you ranked well
in the search engines. This articles gives some information on how to satisfy both audiences -
the search engines and your visitors.
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