A
Adobe
Acrobat: Suite of applications to create and view
PDF files.
Adobe
Illustrator file format (.AI files): AI was developed
by Adobe Systems for the Windows and Macintosh platforms.
It is primarily vector based although later versions,
such as versions 6.0 and 7.0, support bitmap information.
Adobe
Photo file format (PSD.files):The PSD file format
(.psd files) is the native bitmap file format for Adobe
Photoshop
Achromatic:
The non-colors: - black, white and gray
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That portion of a photograph or line art drawing that
appears furthest from the eye; the surface upon which
the main image is superimposed.
Backslant:
Any type that tilts to the left or backward direction;
opposite of italic type.
Balance: A term used to describe the aesthetic or
harmony of elements, whether they are photos, art or copy,
within a layout or design.
Balloon: In an illustration, any line that encircles
copy or dialogue.
Banner: The title of a periodical, which appears on
the cover of the magazine and on the first page of the
newsletter. It contains the name of the publication and
serial information, date, volume, number .
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Callout:
an explanatory label for an illustration, often
drawn with a leader line pointing to a part of the illustration.
Camera-ready
copy: final publication material that is ready to
be made into a negative for a printing plate. May be
a computer file or actual print and images on a board.
Cap height: in typography, the distance from the
baseline to the top of the capital letters.
Caption: an identification (title) for an illustration,
usually a brief phrase. The caption should also support
the other content.
Cap height: The height from the
baseline to the top of the uppercase letters in a font.
This may or may not be the same as the height of ascenders.
Cap height is used in some systems to measure the type
size.
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Data
Exchange File (.dxf files): format is a tagged
data representation of the information contained in an
AutoCAD drawing file. The DXF file format is a native
file format of AutoCAD. It has become a standard for exchanging
CAD drawings and is supported by many CAD applications.
DXF format is vector based and supports up to 256 colors.
Deckle edge: The rough or feathered edge
of paper when left untrimmed.
Delete: An instruction given to remove an
element from a layout.
Descender: in typography, the part of the
letterform that dips below the baseline; usually refers
to lowercase letters and some punctuation, but some typefaces
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Egyptian
type: originally, from 1815 on, bold face with heavy
slabs or square serifs.
Electronic
Proof: A process of generating a prepress proof in which
paper is electronically exposed to the color separation
negatives; the paper is passed through the electrically
charged pigmented toners, which adhere electrostatically,
resulting in the finished proof.
Elliptical dot: Halftone screens in which
the dots are actually elongated to produce improved middle
tones.
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F
Face:
One
of the styles of a family of faces. For example, the italic
style of the Garamond family is a face.
Facing
pages: in a double-sided document, the two pages that
appear as a spread when the publication is opened.
Family: Also known as a font family. A collection
of faces that were designed and intended to be used together.
For example, the Garamond family consists of roman and italic
styles, as well as regular, semi-bold, and bold weights.
Each of the style and weight combinations is called a face.
Fan fold:Paper folding that emulates an
accordion or fan, the folds being alternating and parallel.
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G
Galleys:
in traditional publishing, the type set in long columns,
not laid out on a page. In desktop publishing, galleys can
be printed out using a page-assembly program, for proofreading
and copyfitting purposes.
Galley
proof: A proof of text copy before it is pasted into
position for printing.
Ganging: The bundling of two or more different
printing projects on the same sheet of paper.
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Register: Printing registration that lies within the
range of plus or minus one half row of dots. It is the
thinnest of the standard printers' rules.
Halftone:
in traditional publishing, a continuous-tone image photographed
through a screen in order to create small dots of varying
sizes that can be reproduced on a printing press. Digital
halftones are produced by sampling a continuous-tone image
and assigning different numbers of dots, which simulate
different sized dots, for the same effect.
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I
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- Identity
Package / Identity Suite: A group of materials designed
and developed to represent the essence of your organization.
These packages usually include some or all of these elements:
a logo design, letterhead (stationary) and business cards,
as well as other collateral pieces such as brochures or
newsletters.
Icon:
A pictorial representation of a tool, object, file,
or other application item
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J
JPEG:
Jepg is a standard format developed
by the Joint Photographic Experts Group, allowing the transfer
of files between a wide variety of platforms, using superior
compression techniques. JPEG supports 8-bit grayscale and
color depths up to 32-bit CMYK.
Justify: To
modify the spacing between characters and words so that
the edges on the left, right, or both margins of a block
of text are even.
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