Link Popularity is the easy one to explain. This is a link of any sort on any page pointing to your site. Any link pointing at your website, that's it. Simple Huh? Now your wondering how link popularity affects your website? Well if done correctly, expect good things from it, like increased search engine rankings. With increased rankings, comes increased traffic. Try and achieve this through link farms and goodbye link work. Example, anthonyparsons.com article on any old page is helping link popularity.
Link Analysis is the more complicated of the two. Link analysis is how most search engine algorithms classify sites to rank them against given words and phrases searched (with other factors). Link Analysis is no longer in regard to how many links you have pointing at your site, now search engines analyse the page that your link is on, the text used within the hyperlink and the page the link points at, to determine its relevance and quality. Example, Link Analysis vs. Link Popularity Article contains two words relevant to my Title, Heading and Content. Place this on any page and you have decent link analysis.
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How does this affect you? If you have a website
about books, then your website would be placed within directories
under the category, "books". This is a relevant page title, heading
and content to deem relevance. Now, when a search engine reads that
page, containing your URL about books it would assess the page your
link is based upon, your site information, link text and determine
that both pages have sufficient information about books to make
your link credible. Work it any other way and your relevance is
lost in the wind. Example, a webpage about link popularity and
analysis that contains; for more information you should also read
the article,
Link Analysis vs. Link Popularity by Anthony Parsons. Now you
have the same link, containing the same two words "link analysis"
& "link popularity" on a page about those two words, with
hyperlinked text containing those two words, pointing to my article
about those two words. The only room for improvement is maybe
"Bold" or "Italicize" the link text. Now that is
Quality Link Analysis; See The Point!!!
Now as you could guess, this type of link work can be manipulated
by webmasters to the extent of link popularity to gain rankings,
however; it is certainly challenging as most key directories and
websites will not participate nor willingly place links at
something in direct competition. You will generally see many
websites with reciprocal link directories attached to there website
nowadays. This is the ethical method to achieve the desired
outcome; I guess you could say. The problem with this type of
reciprocal work is, if the engines change their algorithms to
eliminate or place lower relevancy upon reciprocated links, goodbye
free rankings.
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