Consumers and businesses are concerned about
confidentiality and security of information that is collected and
transmitted during an online transaction. Another concern in the
faceless virtual transaction is the ability of web users to
find reliable, trustworthy businesses online.
Trust is a critical component of of the virtual
transaction. Various web site seal programs have evolved to
address such issues as privacy, security, and business practices.
These programs are designed to increase web user trust and confidence in
the virtual vendor and in the virtual transaction.
