ABOUT CLM | ABOUT
SWIMSATION
About CLM
Some of New Zealand’s
best leisure facilities – pools, stadiums, fitness centres and
swim schools - are professionally managed by CLM to provide great
leisure experiences and quality service to local communities. CLM
manage their facilities with local councils. These facilities include:
CLM’s mission is:
“to promote community partnerships in providing quality
leisure facilities”.
CLM was established in 1995 in response to opportunities for contract
management of leisure facilities owned by New Zealand local authorities.
One of CLM’s major objectives is offering to Council and the
community strong assurance all CLM facilities are run in a manner
that is safe, hygienic and secure with a major emphasis on family
fun and activities.
At CLM we have a proven track record as effective managers capable
of offering totally reliable services with flair and a commitment
to innovation.
CLM's strong team
Since 1995 CLM has developed into a strong team of experienced and
qualified leisure professionals. The company employs over 250 full
and part-time employees and operates nine major leisure facilities.
Included in this team are a number of emerging leaders of the swimming
pool management industry, people who are not only qualified to provide
effective technical management of large aquatic centres, but who are
tuned into the requirements of modern, innovative leisure facility
management.
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Our philosophy
is to ensure that staff have every opportunity to deliver excellent
service, and to be rewarded for good performance with opportunities
for training, career development and incentives.
Key concepts
within our management approach include:
| Efficiency
- in providing best use of resources and value for money. |
| Effectiveness
- in delivering a quality leisure service at a competitive price,
but at the same time delivering programmes which acknowledge
the social dividend demanded of public facilities. |
| Responsiveness
- in meeting the needs of local communities and user interest
groups, with the flexibility to meet changing and emerging demands. |
| Responsibility
- in recognising the need to maintain and protect the community’s
investment in facilities and assets, and present them to a high
standard. |
| Quality
Assurance - providing systems to ensure that standards in
all areas are maintained at optimum levels. |
| Compliance
- adhering to relevant standards and statutory requirements
to ensure the health and safety of all in the facilities is
protected. |
| Customer
Service and Customer Care - ensuring that satisfying our
customers is the first priority in service provision, and that
all reasonable steps are taken to consult and inform ourselves
about customer needs. |
| Partnership
- establishing mutually rewarding relationships with your Council
as client, with clubs and community groups as key customers,
with local media and other stakeholders in the community. |
Innovation
- in programme, service and facility development to ensure that
customer interest in the facilities is constantly stimulated
and reinforced,
and that residents have access to the latest trends through
their
facilities. |
Strategic
Development - in conjunction with the Council, to ensure
that the
facilities remains attractive and relevant to the needs of users
and
potential users. |
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Facility Feasibility
and Design
Assessment and development of leisure facility proposals is a real
strength of our company, as all of the principals have a background
in this process with a wide range of facilities.
Aspects of this business include:
| - appraising
community needs for a facility |
| - identifying
the appropriate facility mix to meet community needs |
| - evaluating
concept and siting options |
| - developing
formal design briefs |
| - analyzing
the community impact in social and economic terms |
| - assessing
the operational viability in financial and activity terms |
| - exploring
funding options |
| - examining
and recommending appropriate management options |
Community
Recreation Needs Assessment
The company offers experience and services in qualitative and quantitative
assessment of community needs for recreation and leisure facilities
and services.
This ranges from formal market research at a general community level,
through more specific surveying of potential users of particular
facilities, to a professional appraisal of the expressed needs and
demands of particular sectors of communities to identify the delicate
point of balance between competing interests.
A particular strength of our company is a background in facilitated
consultation with interest groups to identify and resolve particular
issues or concerns.
Performance
Monitoring and Evaluation
The breadth of experience within our team places us in a unique situation
to assist with monitoring and evaluation of operational and management
performance within leisure facilities.
Our collective experience in a variety of facility types, in a number
of locations allows us to place facility management in a wide industry
context, as well as looking at the internal strengths and weaknesses
of particular operations.
We are able to identify opportunities to enhance the quality and efficiency
of services as well as advancing the achievement of acceptable financial
returns alongside the social objectives for which facilities are designed.
Contract Specification and Design
Members of our team have been at the leading edge of the development
of management contracts for local authority leisure facilities, particularly
since local government reform in 1989.
We are able to develop contracts, which allow for transparent facility
management based on performance management and sustainability of assets.
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Swimsation Swim
Schools are a growing franchise within the leisure industry. The
advantages to others Swim Schools joining Swimsation are:
| 1.
Facilities retain their own identity |
| 2.
Opportunity for higher returns for your Swim Schools |
| 3.
Increase your competitiveness through point of difference |
| 4.
More line management stability (quality control) |
| 5.
Purchasing power / marketing spend |
| 6.
Initial & Ongoing training from the franchisor |
| 7.
Broader brand recognition & resources |
| 8.
Higher more consistent standards through quality controls |
| 9.
Speed of growth reduces competition effects |
| 10.
More R&D emphasis with the ability to exploit new ideas |
For further
information on Swimsation Swim Schools:
Aaron Davis
Contact Details
VOS Holdings,
3a Elizabethan Gardens,
St. Heliers Bay,
Auckland.
Postal Address
P O Box 55146 Mission Bay,
Auckland.
Phone - 027 229 9225
Fax - 09 570 5809
Email - swimsation@xtra.co.nz
Web - www.swimsation.co.nz
For swimming lessons with a
Swim School contact your local CLM Leisure Facility. |
