SEO Strategies Yourslice managed Sites SEO Projects Inkraider (Ink Cartidges) |
SEO > WALT™ search engine optimisation - Address, Domain and URLA. -- AddressIn the “good old days”, search engine optimisation was simply a question of buying hundreds of domain names with lots of dashes in them, fooling the search engines into thinking that the content of that domain was relevant to the subject area. For example, an affiliate website about credit cards may use the domain name www.a-credit-card-web-site.co.uk. Even if this site did contain information about credit cards, it still used to be very easy to spam* the search engines without providing any really useful content. The address takes in factors such as a careful choice of domain name, to represent the product or service which is being sold on your website, without blatantly overdoing it. The address also includes features such as the structure of the site, which is important for enabling search engine spiders to find new content pages as quickly as possible. We consider that the address factor is the most important for keeping visitors to your site happy, and it also includes factors such as site design and layout, and overall usability. The address factor is important for converting visitors into sales, and for generating loyalty and repeat visitors. * Any activity which involves filling search engines with large volumes of repeated text or links for the sole purpose of boosting rankings. |
