ClickTracks Log Analyzer
ClickTracks log analyzer takes your ability to understand your
website visitor habits where no other program has gone.
The power of this tool supasses anything that we have seen produced
to date. While standard statistics packages give you some basic
information on where your visitors are coming from and some may
even give you a bit about their habits such as the average number
of pages a visitors goes to, this really doesn't help you much in
determining how they are navigating your website, which buttons
they are clicking on and which visitors are doing what.
ClickTracks does more that we could possibly outline here. At the
bottom of this page we will link to a flash demo that will take
you through many of the key features. If you are interested in gaining
an in-depth understanding of what visitors are doing on your site
then ClickTracks is a must.
Here Is A Very Basic Breakdown
General Statistics:
ClickTracks will display it its own interface your webpage. The
difference is, by each link on your site it will display the percentage
of visitors who have clicked on that link. This will give you the
ability to view graphically which links are most clicked and place
the links you want people to go to in the most desirable positions
on your site.
If you have ever wondered how people are navigating your site you'll
wonder no more. ClickTracks has the ability to tell you what the
most popular paths are through your site. From your homepage where
do people go? When they get there what do they do? You'll never
ask yourself these questions again.
For Search Engine Positioning:
Just because the average visitor travels your site a certain way
does that mean that visitors from search engines travel the same
way? What about visitors using different search terms? ClickTracks
allows you to specify search terms and by each link on your site
it will give the percentages of clicks from people who came to your
site using that term.
Additionally you can specify pages (your "Thank You For Buying
..." page) and have it provide a report as to how many people
searching a specific term on a specific engine ended up on your
"Thank You" page (i.e. purchased a product). Imaging how
this will help you on the PPC engines. You'll be able to determine
not only which terms are driving traffic to your site but further
determine which terms are actually producing sales for you. This
tool can actually save a site owner hundreds and even thousands
of dollars every year on the PPC engines alone by helping them determine
which engines and terms are producing sales.
ClickTracks does about a thousand things more than can be listed
on this summary page. If you would like more details on what this
tool does you can visit their website at http://www.clicktracks.com/
or view the flash demo by clicking
here.
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