WebPosition Gold
WebPosition Gold was the very first of the tools used by Beanstalk
Search Engine Positioning. While they advertise many functions that
this software can apparently perform including page analysis and
submissions we highly recommend that it not be used for these.
While software such as WebPosition Gold is excellent for performing
the "grunt work" of the SEO industry, there is no way
that a universal set of rules can take into account the various
differences and considerations that must be made for an individual
site. To be sure there are some success stories to WebPosition's
credit however nothing can compare to a knowledgable SEO or web
designer who keeps up on current algorithms and tactics.
That said there is one very helpful function of WebPosition Gold
that we at Beanstalk Search Engine Positioning use on a regular
basis and that is in the form of ranking reports.
The reports run by this software are excellent and accurate. It
will check a large number of search engines (which you can specify)
and based on the keyword phrases you tell it to check. it will provide
a report for you as to how your site is doing on these engines.
As a sample of a WebPosition Gold report we ran it to provide a
report on microsoft.com for the following 3 keyword phrases:
- microsoft
- microsoft windows
- windows xp
We ran this report for the top 30 positions on Google though it
can be run for deeper positions and on dozens of engines if desired.
The Following Report Was Generated |
 |
You may note that there is a column "Change". This
shows the change in that ranking since the last time the report
was run. Ironically the report before this one was run about
two minutes earlier. It is not standard to see these kinds of
changes in a WebPosition report after two minutes. |
We should note that there are many other reports that WebPositiong
Gold can run including:
| Report |
What It Does |
Concise Summary Report
(this one viewable above) |
Excellent overview of your search positions by
keyword and Search Engine. It even shows your visibility statistics
and last reported positions! |
| Summary Description Report |
Displays what your summary description listings
look like on each Engine. Make sure they look good to get the
best response. |
| Detail Report |
Shows exactly what is positioned above and below
you. Analyze these pages to see what you could do to beat your
competition. |
| Alert! Report |
Alerts you to places where you've declined in
rank or have been dropped entirely! Once your rankings are good,
make sure they stay that way. |
| Trend Report |
Shows a summary of your ranking statistics over
time by engine and keyword. This guide will help you meet your
long-term goals for each engine and keyword. |
| Competitive Analysis Report |
Compare your keyword position against one or more
competing Web sites. |
| Page & Keyword Report |
View the effectiveness of each page on your Web
site where a ranking was found. That way you know which pages
you should leave alone and which pages you should improve. |
| Log Report |
Records the last Mission statistics and includes the complete
unmodified results from the search engines. |
URL Submission Verification Report
(not recommended) |
Make sure all your Web pages get submitted, indexed, and stay
that way. |
If you are interested in how your website is placing on the search
engines and don't want to tirelessly go through each engine and
enter your keyword phrases one by one (and root through all the
pages just to find your listing) then WebPosition Gold is an excellent
tool for you.
On just a single site this tool will save you countless hours every
week.
If you would like more information on WebPosition Gold you can
visit their website at http://www.webposition.com/default.asp.
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