Article courtesy of rufat kuliyev, Azerbaijan
Website: www.abouttrip.com
Question of trust was always
critical on the web and as generally known web today is one of the
weakest place in regard to protection of someone’s privacy
or rights. It affects almost all industries on the web and hotel
reservation as well. This issue becomes more important while the
industry expands. The percentage of internet-based hotel reservations
was tripled in 2004 to 15.4 percent from 4.9 according to Andersen
LLP. It is generally known that 85% of Internet users rely on search
engines to find any information on the Web (e.g. MSN, Google, Yahoo,
AltaVista, etc). But we have to keep in mind that being listed in
the top search results at the major search engines mentioned above
gives no guarantee at all that a certain company is really reliable.
While search engines make their ranking rules more strict, there
are still a good number of websites with false reputation that appear
in the top search results at major search engines by using some
tricks. To make it clear and help web-surfers to understand this
issue from a professional point of view our team will give some
major hints to which anyone should pay attention to find the right
company. We will discuss some issues about travel industry, which
can be helpful in understanding of major problems.
Most of the travel websites
if not all of them provide only reservation service without giving
any information or news about this fast developing industry on the
web. According to the statistics, travel related websites generate
a huge traffic on the web and of course it brings to a high competition
in this industry. Every day thousands of new travel websites appear
on the web but most of them after spending much efforts and finance,
disappear from the web as easily as they appeared first. The reason
- it is not an easy task to build quality, travel website able to
provide not only quality service but also to present a wide range
of products professionally.
There are many travel websites providing so many information, partly
useful and partly not since they don't understand the market, its
specific needs, needs of customers which finally brings to abundance
of the information collected on the website thus making a trouble
to a visitor to find easily what he needs. Other websites while
having good hotel database still can't organize their website in
a proper way. If you visit this kind of website you can hardly find
information about the city that you need. You have to spend a few
minutes trying to find what you need among huge amount of text links.
Hotel search must be organized as easy as possible divided by cities,
countries, type of hotels with good advanced search boxes for the
best discount hotel deals.
On some websites when you start searching for discount hotel deals,
the engine gives you only a few results leaving you almost not a
choice. Or you have to visit each hotel link separately resulting
in spending much time. That’s why the most important in any
industry on the web and especially in travel service is to collect
information about all discount hotel deals in the best way and put
them in front of the customer professionally to make his reservation
procedure as easy and fast as possible. To provide this service
a travel website team must be knowledgeable first and experienced
through years not just a few days or months.
In addition to the competition, another problem, a visitor is having
on the web today is a trust. We have to agree that it is not an
easy to pay your hard earned money on the web without knowing anything
about website. It is another problem web visitors are having today.
You have to be very careful when you choose a website on the web.
The best solution is to choose a website which is the old experienced
on the web. There are many young sectors on the web where it is
hard to find an experienced website. There are a few websites in
travel industry that exist on the web for the last 10, 15 years.
It is a good criteria to choose the right website. Another advantage
of the experienced websites is that they know how to serve their
customers since they have a good experience, they know different
types of problems that may appear during hotel reservation and they
know how to solve these problems professionally. That's why the
best choice is to visit this kind of websites or the ones that connected
to them through affiliate links thus providing almost the same quality
of service. When you visit a travel website pay attention to Customer
Care section, Privacy Policy, Terms of Use, Cancel Reservation Policy,
Confirming Reservation, Payment Issues and other Frequently Asked
Questions section. Availability and detailed description of these
sections gives another credibility to a website. Pay attention to
the availability of the phone number with a live person to reply
to any of your question. If you find subscription to a newsletter
option that says that a website team builds a long and strong relations
with their customers. A good website provides secure reservation
thus protecting their customers from many problems on the web. BBB.org
is a Better Business Bureau organization that provides information
on over two million organizations and websites and it is advisable
to check any website before you invest. When you visit a website
and find BBB sign with a link taking you to the main base of this
organization testifying that a website you visited has a long presence
on the web and a reliable partner then you can stop this website
and choose it as your travel provider. If this sign is not available
it doesn’t decrease credibility of a website but its availability
is preferable.
Have a good travel
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