Committed to Delivering a World-Class Online Marketing and Sales Solution
Topica
has built a management team of seasoned industry executives
who understand the many challenges facing small and
medium sized businesses looking to generate sales through
the online channels. The Topica team is committed
to delivering a world-class online marketing and sales solution
and to enabling our customers to "put the sales back
in online marketing."
Carter Hostelley, CEO
As CEO, Carter manages day-to-day operations and provides overall
leadership in delivering Topica’s Online Marketing and Sales
Solution. Carter brings broad financial, operational, and
strategic experience to his role as CEO. During his tenure at
Topica, Carter has also been the CFO and played a critical role
in developing and implementing the financial and operational
structure of the company. Prior to joining Topica, Carter was a
founding executive at SmartAge, an online marketer to small and
medium sized businesses. At SmartAge, Carter was initially the
Vice President of Finance, where he was directly responsible for
raising over $50 million in venture capital, and then Vice
President of International where he started up its European
efforts and established a Japanese joint venture with Softbank.
Carter has also held management and leadership positions at
Ziff-Davis, Wells Fargo Bank, and Salomon Smith Barney. Carter
holds a BBA from University of Hawaii and an MBA from Cornell
University.
Johnathan Robinson, SVP of Sales &
Marketing
As SVP of Sales and Marketing, Johnathan is responsible for
driving Topica’s revenue growth and overseeing all aspects of the
company’s marketing efforts. Johnathan brings over 20 years of
senior management experience in sales and marketing to Topica.
Before joining Topica, Johnathan was Vice President of Sales and
Business Development at Everyone.net, responsible for developing
and managing advertising, direct marketing, distribution and
other partnership programs. Prior to that position, Johnathan was
Executive Vice President of Media for SmartAge, where he oversaw
strategic planning, product development, sales management, media
marketing, and ad operations. Johnathan has previously held
senior management positions at Petry Interactive, US West, and
The Career Television Network. Johnathan holds a BS in Radio, TV,
and Film from Northwestern University.
Bill McCaulley, VP of Technology and Customer Operations
As the head of Technology, Bill is directly responsible for the
technology infrastructure and operations of Topica. Bill has over
20 years of IT and Management Consulting experience, and brings
an expertise in email and related infrastructures to the company.
Prior to Topica, Bill has headed email implementations at Home
Shopping Network and Bike.com. Bill has also led the roll out of
Windows network architecture for Motorola and many major
Hospitals throughout the country. Previous to those positions,
Bill has headed up management consulting engagements related to
technology for Price Waterhouse. Bill has a BS in Accounting from
Pennsylvania State University and maintains numerous technical
certifications.
Maurizio Caio, TLcom Capital Partners
Maurizio is a founder and Managing Partner of TLcom Capital
Partners, where he focuses on network infrastructure and
corporate applications of communication technology since the firm
foundation in 1999. He currently serves on the boards of
PacketFront, Netscalibur in Italy, and Topica in the US. Prior to
TLcom, he was a founding partner of Bain & Company in Italy and
was - until April 1999 - a Director of Bain & Company, leading
the firm’s European telecom/technology practice, and serving
clients from the firm’s European and San Francisco offices.
Previously he was with McKinsey and Company in Europe, focusing
on technology and growth strategy. He has spent 15 years advising
CEO’s and senior management of European and Silicon Valley
telecommunications and technology companies on strategy,
operations, commercial development and partnerships. Maurizio has
a Summa cum Laude Laurea degree in Business Administration from
Bocconi University in Milan and New York University, and an MBA
from Stanford University. He also served as a Professor and
Research Fellow in Strategic Planning and Control at Bocconi
University in Milan and as an Instructor of Information
Technology at the Stanford University Graduate School of
Business. He is based in London.
Fergal Mullen, Highland Capital Partners
Fergal is a Principal of Highland Capital Partners focused on
Software and Services companies. Previously, Fergal served as a
founding Partner of RSA Ventures, the corporate venture fund of
RSA Security, Inc., where he led the European and Boston deal
coverage. Prior to joining RSA Ventures, Fergal was a Senior Vice
President of Cambridge Technology Partners in Europe and a member
of the Executive Committee of the firm worldwide. As head of the
sales and marketing functions for Europe, he was responsible for
developing and executing a marketing and sales strategy across 14
offices in 11 countries. During his eleven-year tenure at
Cambridge, Fergal played a leading role in growing the business
from start-up to profitability. He was directly responsible for
several country-based start-ups and the challenging turn-around
of an acquired firm. Fergal honed his deal skills while heading
the corporate business development function at Cambridge and
subsequently during his tenure at RSA Ventures. Fergal has a BS,
Electrical Engineering and BA, Business Economics from Brown
University and an MBA from Harvard University.
Carter Hostelley,
CEO, Topica Inc.
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