Pain Relievers
Johnson & Johnson has signed endorsement deals with seven Nextel Cup drivers to promote the launch of Tylenol's Extra Strength Rapid Release Gels, Street & Smiths's SportsBusiness Journal reports. Dale Earnhardt Jr., Jeff Gordon, Jimmie Johnson, Dale Jarrett, Kevin Harvick, Matt Kenseth and Elliott Sadler make up Team Tylenol. The campaign will include television ads during race broadcasts and sponsorship at 11 tracks. Earnhardt Jr. and Gordon are scheduled to be featured on packages of the product sold during the third quarter of the year.