Tips to Building an Ecommerce Web Site for Profit

A Home Business Article Contributed by G. Uma Bennett

Building a Search Engine Friendly Ecommerce Web Site

Business success on the internet comes from building a search engine friendly ecommerce web site. When some clicks on a link for your site, you want them to be interested enough to move through your navigation to see more. The trick is to understand how search engines index your site so that you can make the most of your listing. As you begin to put together the pages for your site, write each page so that it can stand alone on its own merits.

Include a link back to your homepage so that visitors can navigate through the site freely. Remember one page gives you one chance to have a targeted visitor, by making each page a mini-site, you multiply your chances by the numbers of pages along with your chances targeted visitors and sales. Building a ecommerce web site takes a lot of hard work, but the benefits are well worthwhile to have a successful internet business.

Good Copy & Products are Key to Building an Ecommerce Web Site

Building an ecommerce web site relies on products and good copy that gives your visitor the information that they need to make an informed purchase decision. Good copy is written in the same manner as you would talk to a good friend, imagine them in your mind and write your copy as if they were there face to face. Discuss the benefits they will receive from each product. Keep it simple, use descriptions that are easy for people to understand, keep technical details to only what is necessary.

Remember who the site is for: visitors generally are not interested in how many visitors you have , they are only concerned with finding the product or service that will give them what they want. Using bullets to highlight each benefit on one page with hyperlinks to another page that offer in-depth information is a good idea. Value your visitors time, people are busy so vary your page length to keep them interested.

Building a Power Ecommerce Web Site

There are several techniques you can use that will help you in building a power ecommerce web site that will give you an excellent listing in the search engines. First, if you use a keyword as your website address, such as www.freetravel.com, you are ahead of the game. Next, you must have relevant, keyword rich content. Disburse your keywords throughout your webpage, some in the first paragraph and the others further into the copy.

Be aware that you need a good ratio of copy to keywords or the search engine spider robots that index the pages will drop your listing. Using 'title' tags in your hyperlinks, using keywords as the name of your images plus an 'alt' tag for your image tags and will also boost your listing. the search engine spiders also pick up when you use heading tags for your headlines. It is not difficult to make your webpage spider friendly with the proper planning.