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By Patrick Gavin, Inc.
With the growing awareness of the importance of links to search
engine placement, many webmasters are scrambling to increase their
link popularity. Yet, after submitting to a couple web directories,
what really is there to do?
The first place to start in your link building is, of course, with
the web directories:
BlueFind Web Directory http://www.bluefind.com/
Yahoo! Directory http://dir.yahoo.com/
DMOZ http://dmoz.org/
Zeal http://www.zeal.com/
GoGuides http://www.goguides.org/
Skaffe http://www.skaffe.com/
Business.com http://www.business.com
INDN http://www.indn.org/
JoeAnt http://www.joeant.com/
The Invisible Web Directory http://www.invisible-web.net/
One popular way of acquiring links is to set up a “resources”
area on your own websites, and then email webmasters of other websites
and request a link exchange.
The drawback to this method is that it can look tacky to have hundreds
of reciprocal links on your professional site. It is also extremely
time consuming.
One of the few ways to get low cost links is to write content that
either generates links on its own, or that you allow reprinting
of in exchange for a link-back. CNN and other news sites are linked
to a hundred times or more each day because of the uniqueness of
the content. If you are in a position to publish news and other
informative articles on your website, by all means do so.
A variation of this is in allowing others to reprint your articles
on their websites in exchange for a link-back to your website. For
any given topic, there are hundreds of resource sites hungry for
content. Just be sure to request a clickable, search-engine index
able link. If the link isn’t search engine index able, you’re
simply helping a website that may be competing for the same keywords
that you are trying for.
One of the most efficient ways of generating thousands upon thousands
of links to your website is by sponsoring other websites. The beautiful
thing about sponsoring other sites is that it exposes your product
or service to the user base of a website that has already been established,
and allows you to focus on promoting your products.
You’ll find that building a website is the easy part of the
dot com business. Building a presence on the web is the time consuming
part. But once you’ve established yourself, you undoubtedly
find the Internet is a great place to do business.
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