The harsh reality for every successful website marketing campaign, is that some require ongoing search engine optimisation services. Why? Well, generally the main reason is due to the competitiveness of the keywords being targeted. You have to think of it logically, if you're optimising your website to remain competitive, chances are so is your competition. The difference is in the quality of a businesses' SEO which should achieve the desired goal, a higher, stable ranking than your competition.
Ongoing SEO can also be attributed to other factors, such as:
# Changing search engine algorithms
# Continued strive for a higher position
# Continued strive for total site stability (helps reflect
algorithm changes)
# Ongoing marketing campaign to broader branding and exposure
# Ongoing performance reporting and analysis
# Ongoing page tweaking for ultimate results and stability
# and many other reasons.....
Copyright © 2004 - 2005 anthonyparsons.com
While not always suggested, and sometimes seen as unnecessary, continual ongoing maintenance fee's can be worthwhile when employing an SEO for continued services. Obviously, you need to consider if this fits within your advertising budget. Regardless of how good an SEO is, no SEO controls the search engines, nor has the secret to them. When the search engines do a major shake-up, generally so do all the rankings. However, there are constants that can be performed on a continual basis to help reflect algorithm changes.
This is the exact reason ongoing fees, especially for ever developing link popularity, can be essential. The more quality links you have, anchored around the web, the more stable your site will become and move as required with algorithm changes. Sites disappear and move when search engines conduct major updates; though, the sites with quality content and stable link structures tend to return and take up their original positions.
Without ongoing SEO, sites can tend to slowly creep downwards in the rankings. Why? Because you are still forgetting about your competition. They are continually attempting to rank above you, and as such will slowly push your website off page 1, off page 2 and so on. This can happen quickly, or not happen at all depending upon your niche and the competitiveness of that niche.
