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New UK Fitness Supplies website delivers rapid returns

UK Fitness Supplies Ltd. has launched a new Shopcreator e-commerce web site that was online and trading within just 3 weeks from date of order. Launched on-time on 10th November 2004, the web site enabled UK Fitness Supplies to take full advantage of the seasonal online spend and took over 1,500 orders within the first 5 weeks of trading.

The new web site at www.ukfitnesssupplies.co.uk features approximately 2000 online products and was built to better serve UK Fitness Supplies’ growing online customer base. The web site features 30 different online departments and makes it simple to locate and purchase required products from a vast range of fitness and exercise equipment that includes; elliptical cross-trainers, multi-gyms, toboggans, exercise bikes, basketball equipment, health supplements, goal posts, table tennis and martial arts equipment.

Danny Stillwell, Web Site Manager at UK Fitness Supplies comments: “Our product catalogue changes frequently, so we need an e-business solution that takes the hassle out of catalogue updates. The Shopcreator Content Management System is extremely simple to use and has extensive functionality in catalogue management, cross-selling, discounting and marketing, providing us with the flexibility to create a highly personalised and rich online shopping experience.”

Danny continues: “The Shopcreator solution has delivered immediate return on investment for us and is a solid and scalable foundation on which our sports and leisure home shopping business can continue to grow. With the Christmas rush now over, we plan to develop the web site further, making full use of the extensive online sales, marketing and customer service tools available.”

Andy Kitchener, CEO at Shopcreator comments: “Shopcreator is dedicated to offering solutions that deliver fast return and grow in line with evolving e-business requirements. As a key technology partner, it is essential to offer flexible solutions that support and nurture ongoing business growth. UK Fitness Supplies has already cultivated a strong business brand and we look forward to playing a key role in their future success.”