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View Larger Picture of Wired

Wired

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Wired
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    technology for technophiles

    I've subscribed to Wired Magazine for several years, though I confess that that I don't read every issue from cover to cover. This is a magazine best suited to Silicon Valley technophiles. There are a lot of ads for the latest gadgets, and the short articles about these new technologies appeal to more avid gadget collectors than me.

    So why have I not cancelled my subscription? I keep reading Wired because of the feature articles. They are well researched, thoughtful, and clever; they often cover an aspect of the business or culture of technology that other magazines miss. I can still remember some of the best articles -- an article about why FedEx is really a high tech company, an article about how fiber optic cable is laid and what that means for the economics of broadband, an article about how the European Commission's Competition Bureau is shaping the global technology business through its regulatory authority.

    If you are a technophile, you s!hould subscribe if you don't already. But even if you're not, you should consider it if you work in the tech sector or have an interest in how technology affects all of our lives.

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    Still a great magazine

    My favorite magazine is probably still Wired magazine.

    I have been a subscriber almost continuously from around 1994 or so.

    Despite a history of excessive advertising and embarrassing flag waving about the glory of the internet economy Wired has consistently informed and entertained me with quality articles about the things that I enjoy: internet, software, business, technology, politics, travel, etc.

    It has also been a major innovator in terms of the visual style of magazines. Their style was as new and different at its introduction as was MTV when it first appeared in the 80s.

    The articles are largely targeted to 20 - 40 year old upper-middle-class, liberal technology industry oriented people, although I doubt there is anything in its content that conservatives or non-tech people would find offensive.

    My issue goes straight into the toiletside magazine rack every month when it arrives.

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    Beware of subscription lapses

    Subscribers of Wired, beware.

    I had a subscription to Wired for a few years and recently decided to let the subscription lapse because I don't have the time to read it now. After the usual "your subscription is expiring" notices were ignored and the magazine stopped being sent, I received a charming little notice from a collections agency. WIRED hired this agency "to write you as to why payment has not been made as of this letter date." The letter ends in a bold, italicized threat: "This is an attempt to collect a debt and any information obtained will be used for that purpose." After phoning the number at the top of the asinine letter (not a toll-free number, mind you) and wading through several phone prompts, I was given an option to let Wired know I am just not interested in subscribing anymore.

    Since when is letting a magazine subscription expire a debt? This guerilla marketing technique is unethical in my book and a low way to intimidate others into re-subscribing. It infuriates me to imagine someone being bullied into sending money to this company.

    Wired customer service wasn't any help, either. The gal stopped typing after I told her that I wanted to place a complaint--I'm sure they aren't concerned about ex-subscribers. If you do get Wired magazine and then decide you don't want it anymore, be prepared to receive a charming little letter like mine from them. I will never read their magazine again and I urge others to think twice before sending their hard-earned money to a company that stoops this low to regain a subscription.

    Raspberries and two thumbs down to Wired Magazine.

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