Starting in 1996, Alexa Internet has been donating their crawl data to the Internet Archive. Flowing in every day, these data are added to the Wayback Machine after an embargo period.
1996: BabyZone.com Is Born
In 1992, the Internet was born. Although it was available long before to a small number of people, thirteen years ago it became readily available to millions. Four years later, in 1996, BabyZone.com came into the world. As always, the story of the company's inception is a personal one.
Jeanine Cox, the Publisher and Co-Founder of BabyZone.com, was an art gallery owner living in South Florida. When she became pregnant, she looked for answers on the Internet to all the questions a first-time parent has.
There was virtually no useful, organized information that was quickly and easily accessible. So Jeanine did what all successful entrepreneurs do - she built a website herself. She reasoned that if she needed information, so did millions of expectant and new parents, too.
Jeanine's intuition was right. BabyZone.com was born and so was Jeanine's daughter, Nadia Grace.
BabyZone.com became popular almost immediately. The site grew so quickly that Jeanine needed to build a management team as soon as she could. And just like BabyZone's birth, it was a family affair. Jeanine's husband, Lew Bednarczuk, came into the business. Lew had the experience to take BabyZone.com to the next level of growth. A 15-year online industry executive, Lew left his position at CBS SportsLine.com and joined BabyZone.com as President and CEO.
Lew and Jeanine, like any successful business owners, took the next step. They needed to build a software development and content team quickly. And, once again, while the business grew, so did the Cox-Bednarczuk family. Baby Oliver Max came along. All at once, BabyZone.com began its intense focus on developing best of breed technology and tools to clearly differentiate itself in the marketplace.
BabyZone Today Attracting over four million visitors each month, BabyZone.com has become the premier online destination for highly personalized and localized content and tools. It seamlessly moves through every parent's journey from preconception to pregnancy and parenting. In fact, it has become "your pregnancy, parenting and family planning community and resource" for millions of people contemplating pregnancy, having babies and nurturing their children through early childhood.
BabyZone.com Delivers BabyZone.com has successfully built a team of industry leaders. These expert contributors include doctors, specialists in the field of infant and child development, and popular authors. Furthermore, BabyZone.com's proprietary technology is recognized as "best of breed." In addition to programming original features for its own national web site, BabyZone.com's content and technology is used to program content channels for key BabyZone.com partners. These partnerships include CBS' iWon.com, Kimberly Clark's ParentStages.com, and NYPost.com.
Getting Personal
The
centerpiece of BabyZone.com is �MyBabyZone�,
a seamless, personalized, daily calendar-based interface to the 10,000+ pages of content featured on BabyZone. Starting with an intelligent calculator/calendar, women track their monthly cycles to determine the best time to conceive. Once pregnant, with one simple click of a button, the fertility calculator interface turns into a personalized pregnancy calendar providing daily fetal development and pregnancy updates. The calendar also has the ability to add personal journal entries and track prenatal appointments. Once a baby is born, one simple click turns the pregnancy calendar into a personalized baby photo album and developmental milestone tracker that can easily be shared with family and friends.
Getting Local
BabyZone.com understands that many parenting decisions are made at the local level. In response to this need, the company has launched localized versions in over 80 regional markets worldwide. Local sites contain information on childcare and educational issues. As added value, BabyZone.com provides parents weekly searchable databases of local events for babies and children, local news of interest to parents, classifieds, yellow pages and message boards for regions where families live or plan to visit.
Getting There
BabyZone.com has come a long way over the past nine years. As the company has grown in readership and improved content, so has its readership grown in numbers and knowledge Like a good marriage, BabyZone's personalized relationship with its visitors has only improved over time. The company has attained its current level of success by focusing on its customers' specific needs, and continuing to deliver unique and valuable features to address those needs. Moving forward, BabyZone.com will continue to lead the way in delivering innovative solutions for new and expectant parents worldwide.
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