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SuitYourself.com is Dressed For Success With
MachroTech eCommerce and Outsourced Internet Marketing Services
www.suityourself.com
Case:
Suityourself.com is the primary source for men’s fashion and designer
men’s clothing on the web. Years of experience nurturing relationships
with valued suppliers and customers have enabled Suityourself.com
to provide a site with top designer clothing for men at unbeatable
prices. With growing competition on the Internet and an increasing
number of customer base, Suityourself.com wanted to upgrade its
existing system to an all inclusive and secure system that would
help the company maintain its leadership on the web in the Men’s
Clothing space. The company was looking for a customized system
that would address its business needs in a desirable fashion.
Solution:
MachroTech partnered with Suityourself.com as its Technology Provider
& opted to leverage its Offshore Software Development resources
to help Suityourself.com achieve its goal. Our Project Manager based
in the US coordinated directly with Suityourself.com’s executive
director and staff to understand the system and its requirements.
The Project Manager then liased with our offshore
software development team in India who executed those requirements.
Suityourself.com provides a full range of men’s
clothing, from fine formal attire for the most elegant of events
to chic casual for those special evenings. This required proper
presentation of the products on the online store. MachroTech leveraged
its designing resources to display the products in a professional
manner that gives the customer a pleasant shopping experience. The
Offshore Software Development resources of MachroTech were utilized
to make the shopping experience fast and efficient. MachroTech’s
offshore software development team, based on the specifications
laid by the client, made the custom changes to the existing system.
The offshore software development team provided the database design,
custom e-commerce parts to accommodate product specifics such as
different designers, materials, sizes, etc. & security options to
prevent unauthorized access, maintain data accuracy, and ensure
the correct use of information collected online. State-of-the-art
technology protects data from unauthorized third parties. Secure
Socket Layer (SSL) software is used to protect data and secure transactions
on Suityourself.com. SSL encrypts all personal information, including
credit card number, name and address of customers during transactions,
to provide a safe, secure shopping environment. And this is only
one of the many such advanced features of the system developed by
MachroTech’s Offshore Software Development Center!!!
After the development and deployment of the system,
Suityourself.com was in need of online
marketing services. This would help the company become more
visible on the net and have top positions in major search engine
results, ultimately bringing in more leads that could then be converted
to sales. The online marketing team of MachroTech based at its offshore
outsourcing development center in India is actively involved in
the process of optimizing the client site for various search engines.
The keyword research, META TAGS optimization as well as the internal
linking on Suityourself.com, constituted a major part of work executed
by the online marketing team of MachroTech. The outsourced online
marketing team also practices website
link building and link popularity enhancement activities for
Suityourself.com to widen its reach on the web.
Results:
MachroTech’s Global
Delivery Model has enabled Suityourself.com to maintain its
position as the leader in Men’s Clothing on the web. The online
marketing services offered by MachroTech’s offshore development
center has placed Suityourself.com on top positions on various search
engines for majority of its keywords. And the results are positively
evitable in the bottom line of Suityourself.com. The online business
is growing every single hour that it serves its customers!
Suityourself.com is one of many MachroTech’s onshore-offshore
software development and outsourced internet marketing success stories.
MachroTech is determined to add to clients’ bottom line and help
clients make the most out of their IT and Internet Marketing investments
through creative onshore-offshore development and delivery models.
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