Keyword identification can be the most daunting task of search engine optimization and yet it is probably the single most important task when optimizing a website.
While it's essential to get high rankings, those rankings do you no good if the keyword that is highly ranked is not one people are searching for.
With this in mind why would you guess what keywords people will be using to find your site? Keyword research can tell you what keywords people are using and also which ones have more competition for them. With that information you can effectively target keywords that will bring you the targeted traffic you need to sell your goods and services.
To begin this research we must try to get into the head of people that will be searching for your site.
Keep in mind, despite all of your best efforts, people will still search using their terms not necessarily your terms so finding terms that have numerous variations available is a rule of thumb.
For example finding this site you might have typed search engine optimization and the next visitor typed search optimization and the next visitor typed optimize for search engines, etc... so you can see how despite our best research we could not guess every variable available for that term. What we can do is find the best combination of keywords that will pull in hundreds even thousands of variations, driving that targeted traffic to your site.
So how can we help you? With over 6 years of experience in keyword research we know what to look for. We have access to numerous tools that allow us to view actual visitor habits and keyword use. Combine that with current trends, what your competitors are doing and our experience and we deliver PROVEN RESULTS!

©2005 Keyword Identification Keyword Analysis | The Info Group
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