Challenge: The West Coast Conference, the collegiate conference composed of Gonzaga, Loyola Marymount, Pepperdine, Portland, St. Mary’s, San Diego, San Francisco and Santa Clara, needed a professional internet solution. The conference needed a backend infrastructure that would allow it to be self-sufficient in content publishing, while handling scoring and other frequent data updates, such as schedules and standings. The conference was looking for a cost-effective solution that would provide it with a professional look, consistent with the conference’s brand image.
Approach: RMG3 approached these challenges with its powerful proprietary Content Management Tool: 1Touch™, which allows the conference to self-publish (with one simple touch) a vast array of content types (text; photos; graphics, audio and video downloads; and statistical data). The user-friendly 1Touch™ tool generates immediate updates to their site. RMG3 also enhanced the site with its User-interactive Features, such as polls, Ask the Coach, photo galleries, and a live scoreboard.
Result: The WCC’s site now has a clean, user-friendly, easily navigable, professional design, with new information and activities for visitors every day. Its secure back-end handles a significant volume of content. And, the solution has been cost-effective for the conference. The site has proved to be very popular with the conference’s visitor base, and the ease of updating has proved to be very popular with the conference’s communications staff: “1Touch is really easy to learn and use – I would recommend it to anybody.”
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