Challenge: In 2001, Reedswain a direct retailer of soccer books and videos was looking for an avenue to promote its catalogue of available products, and determined that women’s soccer would be an appropriate medium for reaching a growing young, female demographic. Reedswain needed a high impact program that would generate direct sales.

Approach: Working directly with Reedswain’s President, RMG3’s marketing and communications experts crafted a plan to reach the company’s target audience. RMG3 utilized its Content Production Team to create a Video Review Feature (“This Month’s Video Recommendation”) for placement on such targeted sites as the former womenssoccer.com (at the time the most popular independent women’s soccer news site). The advertorial format review, included direct links to Reedswain’s purchase page for the recommended product.

Result: Reedswain saw a significant uptick each month with the publication of the new Video Recommendation. Thanks to the credibility of RMG3’s soccer editors within the industry, their video picks were held in high esteem and their recommendations resulted in significant incremental sales for Reedswain.

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