Challenge: With limited in house staffing resources during their first two seasons, the San Jose CyberRays, a charter team in the Women’s United Soccer Association, a new professional women’s soccer league, needed a professional online content solution.
Approach: RMG3 approached this challenge by assigning its Content Production Team to produce weekly feature stories, news articles and game day notes for publication on the team’s web site. RMG3 utilized writers through its national network of high quality freelance sports journalists. RMG3’s in house editors ensured that all articles were sourced, written, edited and provided to the team in an efficient and timely manner, always meeting required deadlines.
Result: The CyberRays had a completely Turnkey, cost-effective content solution for their initial growth period, with no worries about the quantity or quality of content produced. Each of their first two seasons were covered from beginning to end, soup to nuts, and fans from around the country received the best player news and features possible.
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