Challenge: Umbro, an historic soccer product brand wanted to generate traffic to its web site in order to promote and sell its products to consumers throughout the soccer world. To drive traffic, Umbro was looking for an online content solution that would make the site a destination for those in need of soccer news, and thus allow Umbro to promote its products to those enthusiasts.

Approach: RMG3’s Content Production Team worked to source, write, edit and publish soccer news and features to a live XML feed to umbro.com, ensuring that all content arrived automatically, accurately and in a relevant time frame.

Result: Umbro was able to offer its site visitors unique, high quality content from all the top leagues and international competitions around the world, including the English Premier League, Bundesliga and Serie A, thus drawing a robust and loyal following to its web site.

Return to Portfolio