Challenge: In 2000, Castrol needed a way to further leverage its motorsports racing marketing program. The company’s objective was to increase awareness of its motorsports racing program to race fans.

Approach: RMG3, upon evaluation of Castrol’s goals, realized they were looking to be part of the daily lives of as many race-fans as possible. RMG3 recommended a sponsorship of SpeedLeague, supplemented with additional ad banners on Racingone.com and SpeedFX.com to achieve this goal. This would allow Castrol to have a daily, integrated online presence in thousand’s of motorsports fans lives. On behalf of Castrol, RMG3 secured fixed ad placements on SpeedLeague.com, SpeedFX.com, and rotating advertisements on Racingone.com.

Result: The results for Castol were significant. Advertisements resulted in a total of more than 10,000,000 impressions throughout the campaign. This served to further re-enforce Castrol’s connection to motorsports and made the brand part of the online experience for thousands of race fans.

Return to Portfolio