Introduction to Search Engine Optimization Course

This course covers the basics of search engine optimization and will lay the foundation for you either to optimize your own site, or so that you will know the questions to ask of someone you hire to optimize your site.

If you have any questions you can email .

Regards

Dylan Downhill

What is Search Engine Optimization?
An introduction to the search engine optimization process.  

Finding Keywords and Search Phrases Part 1
If you target the wrong keyword, then no amount of good rankings will bring you any traffic. This article (and part 2) will give some basic advice on choosing your keywords with an eye on search engine traffic and the type of visitor the keyword is likely to attract.  

Finding Keywords and Search Phrases Part 2
If you target the wrong keyword, then no amount of good rankings will bring you any traffic. This article (and part 1) will give some basic advice on choosing your keywords with an eye on search engine traffic and the type of visitor the keyword is likely to attract.  

Ensuring The Search Engines Can Read And Index Your Site - Part 1
Ensuring the whole of your site can be indexed by the search engines is an important part of good rankings. This article (and part 2) will introduce some useful techniques to ensure the whole of your site gets indexed.  

Ensuring The Search Engines Can Read And Index Your Site - Part 2
Ensuring the whole of your site can be indexed by the search engines is an important part of good rankings. This article (and part 1) will introduce some useful techniques to ensure the whole of your site gets indexed.  

Monitor and Tweak Your Way to Great Search Engine Rankings - Part 1
The final stage of the search engine optimization loop, monitoring your site's rankings and tweaking the site as necessary to bring up any keywords that are not ranked well.  

Monitor and Tweak Your Way to Great Search Engine Rankings - Part 2
The final stage of the search engine optimization loop, monitoring your site's rankings and tweaking the site as necessary to bring up any keywords that are not ranked well.