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Alexandra selects Shopcreator for New Online Store

Alexandra plc - the leading supplier of corporate clothing and workwear – has selected Shopcreator to provide its new e-business web site solution. The new online catalogue will feature Alexandra’s best-selling range of uniforms and workwear, amounting to several thousand online products, and will offer outstanding search, navigation and catalogue management capabilities whilst delivering a compelling customer experience.

The functionality of the Shopcreator package will allow Alexandra to enrich the online shopping experience with recommended coordinating products, predictive product placement and marketing tools that include e-vouchers and an online call-back request. The web site will also feature a fast-shop facility, so that customers can order multiple products, by product code, on a single screen.

Alexandra selected Shopcreator due to the flexibility of the solution – ideally placed to meet both its current and future organisational requirements for online retail. The site will be built using Shopcreator’s award-winning e-business software that is preferred by the UK’s leading home shopping brands, including Sainsbury’s, Boots and The Co-operative Society.

Colin Cole, Head of Marketing at Alexandra said, “We are looking to significantly grow our e-business channel and have selected Shopcreator as our partner because they have demonstrated both quality of service and a superior e-business proposition, which will ensure the successful translation of our brand values to the online channel.”

Andy Kitchener, CEO at Shopcreator said, ‘”Alexandra offers an exceptional level of customer service, developed over 76 successful years in the corporate clothing industry. We are delighted to have been chosen to help Alexandra grow their e-business revenues and to deliver a first-rate online experience to their expanding community of internet customers.”