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SEO Book by Aaron Wall
I believe that anyone, from SEO "experts" to newbies, to anyone with an interest in what it takes to get traffic, will walk away from this book with some of what I'd consider the most valuable information in the world.Personally I took notes, and explored eneough web sites through reading your book, that gained me some great ideas and knowledge for specific things I should/could be doing to futher my optimization efforts. - Jim

The Essential Best Practice Guide by Mike Grehan
If you're serious about learning about Search Engine Optimization, than Mike Grehan's book is Required reading...Required. This is advanced level information about search engines including the "Why's" and "How's" of the inner workings of search engines. Mike follows these up with some of the most amazing and enlightening interviews with the people behind the rankings - most notabely the engineers at the search engines). Though this is Advanced Information, it's written in an easy to understand language that's very entertaining. - Jim $30 off and Free Upgrade to the third addition!

Eric Ward, Detlev Johnson, and Mike Grehan 2003

Barry Lloyd (MakeMeTop), Mike Grehan, Rob Murray (iProspect) 2004

Search Engine Fast Start by Dan Theis
One of the best SEO Books of all-time. It's been required reading for all of our own employees. You should read it too! - Jim

Search Engine Fast Start

Jim Boykin and Dan Theis

"A Simple Step-by-Step guide to top rankings!"

Press release distribution service to over 83,000 media points including The New York Times, USA Today, Yahoo News, The Wall Street Journal, ABC News and many other high profile sites. Free press release submissions welcome.

The most important aspect of any Search Engine Optimization campaign, is to choose the BEST keywords. Ususally the "best" are those that have high traffic, and are the most Relevant. Choosing keywords is always the first step in any plan involving search engine traffic. I can not stress the relevance of the folling quote eneough:

"Target the wrong keywords and all
your efforts will be in vain."
Brett Winters of WebPostitonGold

Our favorite program for analyzing keywords is WordTracker. We personally stop at stage 2 in wordtracker and analyze those numbers only as a popularity comparision tool. But this is the most important tool in our toolbox. Everything Starts with WordTracker. - Jim

Programs:

IBP is the award-winning web site promotion and search engine submission software tool that helps you to get more revenue with high search engine rankings in Google, the new Yahoo and all other major search engines.

Web site promotion and search engine optimization software

Increase the link popularity of your site and get highly targeted free traffic to your web site

Reciprocal links add value to your web site, let your web site visitors return to your site, and you'll get targeted traffic from clicks of your links on other web sites

WebPosition Gold

My autographed picture from Brett Winters, President of First Place Software. Back in 2000. Says "Jim, It's great to hear you've done so well with WebPosition Gold."

GoTop Link Exchange

Link Explore

LinkShare Referral Prg

Instant Position's SEO Doctor Jim and Dave Carberry from Instant Position

OptiLink - The Ultimate Link Analyzer
Lets you Spy on the masters of the internet

LinkSurvey Coming soon (RegNow)

Zeus Internet Marketing Robot - Automatic Reciprocal Link Generator and Link Directory Creator

PR Prowler

Total Optimizer Pro SEO Tool

Anchor Wizard

Search Engine Commando

SEO Elite

Site All for Froogle Feeds

Internet Marketing Services

Pay Per Click Tools - PPC Programs

Keyword Analyzer

Google Cash by Chris Carpenter
Lots of good ideas. I especially liked his section on copy writing and recommend it to everyone just trying to sell things for the first time.

21 Ways to Maximize Your ROI by Andrew Goodman

AdWord Analyzer

Mastering AdWords

Non Internet Marketing Related

Hosting:

Online Shopping:

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