Search Engine Optimisation
BMC Optimise has been renamed to "SEO - Search Engine Optimisation"
Search engine optimisation (SEO) exists to make the most
out of businesses' web sites. As an SEO company, we focus
on understanding our clients' offline and/or online business
prior to determining
and
applying a strategically sound search engine optimisation
and/or search engine marketing campaign. Both search engine
optimisation and search engine marketing are implicit to
successful Internet Marketing (website
marketing) campaigns.
Why should I optimise my web site for search engines?
Search engines, similar to libraries, act as large central portal
sites that manage all the information on the Internet. Search
engines are used over 70% of the time by people looking for company
web sites and information on products and services. Therefore,
every company that extends their branding, sales and marketing
efforts onto the Internet by building a company web site or a
mini site for short term promotions, should also optimise their
web site - web
site optimisation.
The business and marketing benefits of search engine optimisation...
- You will increase your reach to your
online market.
- People on the Web will find it easier to
find your company web site or your products and services.
- Your web site will be better equipped to assisting
your ecommerce sales and marketing activities.
How can I start increasing my rankings and search engine
traffic to my web site?
1. Optimise
your website's code and structure for search engines. |
- We perform traditional search
engine optimisation a.k.a. web site optimisation, and
- Offer Spider Linker, a unique server-end software designed for dynamic and database driven web sites.
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| 2. Investigate search
engine marketing services that can increase traffic to
your site. |
- Guaranteed top 3 rankings in search
engines within 48 hours
- Geographically targeted pay per
click advertising services
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QU: How does your web site currently perform
on search engines?
Click here to request a search engine ranking report for
your web site.
Australians using search engines >> DOWNLOAD
Australian Search Market Statistics Report
Australians conduct over 297 million search engine enquiries
per month and on average, read the first 2.8 pages of results
(RedSheriff, March 2003). This means that unless you are in
the first 3 pages of results (top 30 rankings), then your site
has a very low chance of being found by end users. This comes
as no surprise seeing 73.4% of online consumers use search engines
to find new web sites online (Forrester, March 28, 2001). This
market intelligence is integrated into our search engine marketing
and search engine optimisation services. Further, SEO segment
this critical mass of consumers via keyword selection.
For more information on our Internet Marketing services
including search engine marketing via Pay Per Click advertising
and Email Marketing as well as search engine optimisation
via natural website optimisation please click
here. Note, our services are available to Australian
and International companies.
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