Best Practices for Accurate Web Analytics

A recent JupiterResearch study sent shockwaves through the industry by stating that increasingly high rates of cookie rejection and deletion by Internet users makes 3rd party cookies (the default method for hosted analytics solutions to measure visitor activity) an unreliable method for collecting and reporting on web marketing results. Why is this important? The 3rd party cookie rejection issue can have a significant impact on the accuracy of your web metrics, from unique visitor counts to campaign ROI metrics to web site conversion rates. It's vital that you fully understand the issue and how to address it. WebTrends has developed a unique 1st party cookie solution to provide accuracy best practices. Read the complete guide to learn more.