Search Engine Marketing

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Algorithm: Rules which a search engine uses to rank listings in its index. Algorithms are kept secret by search engines to protect themselves from people who want to gain an unfair advantage in ranking.

Conversion Rate: The number of positive outcomes (such as sales) a site receives divided by the amount of visitors to a site, expressed as a percentage value.

Cost Per Click (CPC): An agreed fee paid by the advertiser to the site which displays their link, for each click someone makes on the link leading to their website.

Crawler: Also known as a spider or robot, a program which automatically fetches web pages and adds them to a search engine’s index.

Directory: A type of search engine where humans are responsible for the review of websites, rather than by automated crawling of the web. Websites are usually reviewed, summarized and placed in an appropriate category. DMOZ is an example of a major directory and Complete Online Directory is an example of a general smaller directory.

Doorway Page: A web page which itself does not deliver much information to those viewing it, but rather aims to rank well for a specific term and often for a certain search engine. A website may have several door pages created for different search terms and search engines with all of them linking to the same end page. Most search engines have guidelines against doorway pages as they are seen as a form of SPAM.

Inbound Links: A website contains inbound links if other websites link to it. Inbound links are highly considered by search engines, such as Google, when determining ranking for a particular web page.

Keywords: See Search Terms.

Link Popularity: Link popularity is one of the most important factors in getting a good ranking for a website and it is derived from the number of inbound links to your website. It is important to mention that search engines do not only take the number of inbound links into account when assigning the ranking to a website. The relevancy of those inbound links also needs to be considered, meaning that the links should come from websites that deal with topics related to your own.

Listings: Listings are the results that a search engine returns for a particular search term.

Meta Tags: Meta tags are bits of text which are placed within the HTML code, but are not displayed on the website. Search engines use these tags for the sole purpose of indexing and cataloging your website.

Does your website have meta tags? ineedhits.com Code Optimization is an easy solution, performed by our SEO Specialists, to ensure your code contains the all important meta tags, but no errors.

Meta Description Tag: The description meta tag is a general description of what is contained in your web page. Some search engines (not all) display the content of the description tag below your title in the list of results.

Meta Keywords Tag: The keyword meta tag was designed to help search engines understand the relevance between a website and the search terms people use in order to find it.

Organic Results / Listings: Organic listings are the natural listings returned on the Search Engine Results Pages (SERPs), which are ranked on relevancy to a search term.

Outbound Links: Links on a particular web page leading to other web pages. These links can be links to other websites or links within a same website.

Paid Inclusion: Paid inclusion is a submission service where you pay a fee to a search engine and the search engine guarantees that your website will be included in its index. Paid inclusion programs will also ensure that your website is indexed very fast and crawled on regular basis.

The best known paid inclusion service is Yahoo! Search Submit.

PPC (a.k.a. Pay-For-Performance): Stands for Pay-Per-Click and is the type of program where you bid on keywords for your site to be displayed in sponsored ads/links area when a user searches upon certain keywords. URLs with a higher bid will be displayed in a more prominent position.

Rank: Rank is a certain position where your website gets displayed in search engine results for a particular search term.

Results Page: When a user conducts a search, the page that is displayed, is called the results page. Sometimes it may be called SERPs, which stands for "search engine results page."

Source: Webmaster World Forums

Robot: see Crawler.

Robots.txt: A file used to keep certain web pages from being indexed by search engines.

Search Engine: A search engine is best described as a database of websites users can search using search terms. Every search engine has its own algorithm which defines how the results are displayed. The aim is to display the most relevant pages for a given search term at the top of the search results.

Search Engine Marketing (SEM): The act of marketing a website via search engines, whether this be improving rank in organic listings, purchasing paid listings or a combination of these and other search engine-related activities. Source: SEMPO

Search Engine Optimization (SEO): Search engine optimization is both a science and an art ensuring that a website appears higher on a search engine results page for relevant search terms. This is achieved by altering a number of factors both on and off the page to take advantage of the way that a search engine works.

SEO is an overwhelming task for most of people and that’s why ineedhits.com offers a range of SEO services, which you can find in the optimization section of ineedhits.com site.

Search Terms: The words or phrases used by people when performing searches in search engines. Also called keywords, query terms or query.

Spider: See Crawler.

Submission: Submission is the process of submitting URL(s) to search engines. It is important to note that unless you purchase paid inclusion, submission does not guarantee that your URL will be included in a search engine’s index.

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Trusted Feed: Trusted feed is a form of paid inclusion which uses bulk a XML feed to directly send website content to search engines for indexing. The feed can be optimized so that your website can take advantage better rankings and therefore more traffic. The popular choice for trusted feed service is Search Submit Pro.

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