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Click here for discount details.
Investment bank DeSilva & Phillips predicts a bull market in acquisitions of
search engine marketing companies, with companies selling for three to four times
their annual revenue.
New research from SEMPO member OneUpWeb shows that a Top 10 listing on Google
increases both traffic and the rate at which that traffic converts into sales.
In today's marketing environment, adding search engine marketing usually means taking
dollars from other programs. These eight strategies help you make the case for SEM.
SEMPO's industry survey finds companies plan to increase SEM spending by 39% next year.
Advertisers report PPC bid prices have risen 26%, but say paid listings are still affordable.
View the 31 page Executive Summary (108k PDF)
View the full 123 page report (459k PDF)
Trademark issues and new search engine advertising features rank high in importance to search engine marketing professionals, according to SEMPO's industry research.
Is click fraud a looming crisis for the search engine marketing industry? SEMPO weighs in
on this hot topic, finding that advertisers see "search spam" as a bigger issue.
SEMPO
is a non-profit professional association working to increase
awareness and promote the value of Search Engine
Marketing worldwide.
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