Contributed by Go To Market Strategies.
Arriving at the right price that is both competitive in the market place, sustainable for your margins and supports the benefits & features of your product or service is difficult. You don't want to price too low and leave money on the table and/or not meet your revenue goals. You also don't want to price too high and price yourself right out of the market. And, let's not forget those pesky profit goals we must all consider.
While there is no magic wand you can wave to arrive at the best pricing model for you, our "3 plus 1 Analysis" process can act as a guideline for developing a strong strategy. Click here to read.
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