The Wayback Machine - https://web.archive.org/all/20050827130613/http://www.keyguide.net:80/
Keyguide - Diamond Portal
PATENTED DIAMONDS, BRANDED DIAMONDS & DIAMOND SET JEWELRY
A few of the brands that are associated with sightholders (in one way or another) include Nakshatra, Asmi, Sangini, Tria, Vera Wang Fine Jewelry, Cento by Roberto Coin, Satva by Mahendra Brothers, the Leo Diamond, PrincessPlus, Cupio, Divine Cut, Pristine Heart, Caressa, Lily Diamond, Criss Cut, Mystery Inside, Glitterati, Gili, Suashish129, Escada, Regent Cut, Queen of Hearts, Royal Asscher, Michael Beaudry, Natalie K, RItani, Princessa, Elexese, Spice Cut, Orro, Forevermark, Crown of Light, Tattoo your Diamond, Amorroso, Cupid, Le Lumiere, Daniel K, Web Cut, Hearts on Fire, Movado, Dream, Renee Melangine, Exire, Tristar, Blond Diamonds, Elara, PureLustre, Isee-2.com, Lovemark, Damas Cut, Russian Princess, Canadia, Brilliant Rose, Fancy Color, Ashoka, Zales Diamond, Lovefire, Lazare Diamond, Scintilla, Ilanga, Lucida, Baby Phat, Kimora, Kristall Symphony, Maharajah, Arisia, and Kiah.  


 DOWNSTREAM HAPPENINGS
Retail endeavors of the sightholders include: Graff Diamonds in Russia, Monaco, New York, London, and other locations worldwide; D.D. Manufacturing‘s affiliation with Jacob & Co.; Dia at the Taj Mahal hotel in Mumbai; Brilliant Rose boutiques; Lazare Kaplan retail stores in Japan; Rand‘s affiliation with Tiffany; Intergold and Orro in India; Classic Diamonds in Hong Kong and India; Shrenuj in India and Hong Kong; Ishis in Dubai and India; Lockes Diamonds; Ace Jewels; Damas Diamonds in the Gulf States, Dubai, and India; Chow Tai Fook in China and Hong Kong; Gembel in Antwerp; Chow Sang Sang; Hearts on Fire boutiques; Kristall in Russia; Exelco‘s stores in Japan; Moti Ganz Diamonds in Osaka and Tokyo; Tasaki Shinju; Stuller, a company that caters to thousands of independent retail jewelers in the United States; and Almod‘s Diamond International stores in Mexico and their other jewelry boutiques that are targeted at the cruise ship business in the Caribbean and Alaska.

 HEARTS AND ARROWS
Hearts and arrows cuts and ideal cut diamonds (round and square shapes) are being cut by sightholders for their own brands as well as private labels for their clients.
 THE DIAMOND PROMOTION SERVICE - DPS
The DPS - Diamond Promotion Service - is promoting the ’Whisper“ campaign in Dubai, the ”Forever I Do“ in the United States, the ”Trilogy“ in the United Kingdom and Europe, and ”Tria“ in Turkey.
The Nakshatra brand, endorsed by Aishwarya Rai, was introduced in 2000, into the domestic market in India. The brand has been licensed to a company, Brightest Circle of Light, which is held by 3 sightholders including Mahendra Brothers, Dimexon, and the Gitanjali Group.
Eye Diamond Examination
For more information on the above subjects:
www.diamonds-natural.com

wfdb_dtc



   
NEW SIGHTHOLDER LIST
I‘m not amongst the privileged few with access to the extranet of the DTC - so I‘ve put together my own list of sightholders (84 + 11) - hopefully, without too many mistakes. I‘m not sure if I got all of the 95, but I‘m pretty close. Mistakes will be corrected in the next few weeks, as those involved with them will surely let me know. So this is my totallly unofficial - give it a good guess - personal list. Let me know if you‘ve been included and you shouldn‘t have been, or, alternatively, if you‘ve been left out (unintentionally), and I‘ll make the corrections at the end of August. Until then, this is what it looks like:
Almod - www.almod.com + www.diamondsinternational.net + www.welcometoourworld.com
AMC bvba - www.amcdiamonds.be
A Schwartz & Sons - www.aschwartz.com
Arjav Diamonds N.V. - www.arjavdiamonds.com
Asian Star Co. Ltd. - www.asianstarco.com + www.jewelartco.com www.gemasiaeurope.com
Astra Diamond Manufacturers Ltd. - www.astradiamonds.com + www.pddltd.com
B. Vijaykumar & Co .- www.bvijay.com
Bhansali & Co.
Bhansali & Co. - www.bhansali.biz + www.prismjewellery.com
Bhavani Gems - www.bhavanigems.com
Blue Star - www.bluestardiamonds.com
Bornstein N.V. - www.bornsteindiamonds.com
C. Mahendra Exports - www.cmahendra.com + ciemme
Chow Sang Sang Group - www.chowsangsang.com
Chow Tai Fook Jewellery Ltd. - www.chowtaifook.com
Classic Diamonds (India) Ltd. - www.classicdiamondsindia.com + www.ddl-adi.com
D. Navinchandra & Co. - www.dnavin.com
D.D. Manufacturing N.V. - www.ddmanufacturing.com
Dali Diamond Company N.V. - www.dalidiamond.com
Dalumi Diamonds Ltd. - www.dalumi.com
De Toledo Diamonds Ltd. - www.roughit.net + www.detoledodiamonds.com
Diacor International - www.steinmetz-group.com + www.diamond.com
Dimexon Diamonds Ltd. - www.dimexon.com
Diamanthandel A. Spira Bvba - www.spiradiamonds.com
Diarough N.V. - www.diarough.com
Digico Holdings Ltd. - www.digicogroup.net + www.gili.com
Dynamic Diamond - www.dynamicdiamond.com + www.lockesdiamonds.com
E.F.D. Ltd. - www.efd.com + www.princessplus.com
EFD
EMA Diamond Manufacturing Ltd. - www.ema-diamonds.com + www.lelumiere.com
Eurostar Diamond Holdings - www.eurostardiamond.com
Exelco - www.exelco.be
Fabrikant & Salant Group Ltd. - www.fabsal.com + www.fabrikant.com
Festdiam - www.sagems.com
Fruchter Gad Diamonds Ltd. - www.fruchtergad.com
Geffen Diamond Cutting Works - Fax: (27-11) 334-0596.
Gembel European Sales N.V. - www.geskay.com
Hasenfeld-Stein Inc. - www.hassenfeld-stein.com
Inter Gems-Claes - www.igcgroup.com
JB Diamonds - www.jbdiamondsindia.com
Jasani Group - www.jasanigroup.com + www.lovemark.com
Jayam N.V. - www.jayamnv.be + www.amikam-paras.com
Julius Klein Diamonds Inc. - www.juliusklein.com
K. Girdharlal - www.kgirdharlal.com
KGK Enterprises Inc. - www.kgkgroup.com
KP Sanghvi - www.kpsanghvi.com
Karp Impex Ltd. - www.karpgroup.com + www.triabykarp.com
Kiran Exports - www.kiranexports.net + www.kiranjewels.com
Krochmal & Cohen - www.graffdiamonds.com + www.hopeofafrica.be
Lakhi Group - www.lakhigroup.com
Laxmi Diamond - www.laxmidiamond.com + www.cygnusjewellery.com
Lazare Kaplan International Inc. - www.lazarediamonds.com + www.idealcut.com
Leo Schachter - www.theleodiamond.com
LID Ltd. - www.liddiamonds.com
Lili Diamonds - www.lili-diamonds.com
Livingstones - www.livingstones.com
Louis Glick and Company - www.louisglick.com + www.diacoamerica.com
M. Suresh & Co. - www.msureshco.com
Mahendra Brothers - www.mahendrabrothers.com + www.unidesign-jewel.com
Michael Werdiger Inc. - www.mwiny.com
Minestone - www.minestone.biz + www.truejewel.com
Mohit Diamonds Pvt. Ltd. - www.mohitdiamonds.com + www.mohitjewellery.com
Moti Ganz - www.motiganz.com + www.elaradiamonds.com
Navin Gems - www.navingems.com
Overseas Diamonds - www.overseasdiamonds.com + www.isee-2.com + www.purelustre.com
P.D. Kothari - www.pdkothari.com + www.jewelex.com
Pluczenik Diamond Co. - www.pluczenik.com + www.escada.com
Premier Diamond Cutting - www.premieir-bkk.com
Premier Gems - www.premiergem.com
R.T. Diamond Ltd. - www.rtdiamond.co.in + www.goldstarjewellery.com
Rand Diamonds (Tiffany & Co.) - www.randdiamonds.com + www.randbrand.com + www.codiam.com
Richold SA - www.richold.com
Rosy Blue NV - www.rosyblue.com
Rosy Blue (India) Pvt. Ltd. - www.rosyblue.com
S. Vinodkumar & Co. - www.svinodkumar.com
Sanghavi Exports - www.sanghaviexports.com
Schachter & Namdar Group - www.theleodiamond.com
Sheetal Manufacturing Co. - www.sheetalgroup.com
Shree Ramkrishna Export - www.shreeramkrishna.com + www.jewelgoldi.com
Shrenuj & Company Ltd - www.shrenuj.com
Smolensk Kristall Production Corp.- www.kristalldiamonds.com + www.kristallsmolensk.com
S.N.Diamonds Asia - www.snasiadiamonds.com
Star Diamond Company - www.stardiamond.com + www.sdegroup.com
Stuller - www.stuller.com
Suashish Diamonds Ltd. - www.suashish.com + www.ishis.com = www.star129.com
SunDiamond - www.sundiamond.be + www.hrausa.com
Supergems Group - www.supergemsgroup.com
Suresh Brothers - www.sureshbros.com
Tache Company N.V. - www.tachediamonds.com + www.caressa.net
Tara Jewels Export Pvt. Ltd. - www.tarajewels.co.in
Tasaki Shinju - www.tasaki.co.jp
Trau Bros. - www.traubros.com + www.scintilla.com
Venus Jewel - www.venusjewel.com
Vijaydimon Bvba - www.vijaydiamond.com
Wing Hang - www.winghangdiamond.com
YEI - Yahalomei Espeka Intl. Ltd - www.yei.co.il + www.pmdiamonds.com
Yerushalmi Bros. - www.yerushalmi.com

Link Rough Diamond Page Pixs2



    
THE DIAMOND BUSINESS
The diamond business has been changing, and we’re changing with it. In the next few months, we’ll be telling you where you can buy diamonds (both online and off), cut and polished by the sightholders (and their associates and affiliates) in diamond polishing factories around the world.
We’ll let you know about the launch of the Nakshatra brand outside of India - starting with Dubai. And also all of the hearts and arrows options, worldwide, that are available under different brand names or private labels; where it’s possible to buy diamonds at international airports; or what your Fifth Avenue and Madison Avenue options are; or the West Side near Lincoln Center in New York; or if you are taking a cruise to the Caribbean or Alaska; or visiting in China next year.
But what if you are set upon a diamond that you know was cut and polished from rough diamonds from Canada or Russia, Botswana, or South Africa?
We’ll be taking a good look at the Bridal Jewelry market around the world; and also the Right Hand Rings that are advertised in all of the top fashion magazines. The Hip Hop theme and its impact on new jewelry ideas will be featured with articles about Jacob & Co. as well as Kimora.
We’ll highlight all of the patented diamonds that have been trademarked and launched on the market in the past few years. And show how the tradeshows are used to launch brands (especially branded diamond cuts) - and sustain brand name recognition - for branded diamonds and branded diamond jewelry designer collections.
The DTC and the sightholders also started a trend of celebrity brand endorsements in India (for the Nakshatra and Arisia) that has been very successful and followed by a number of sightholders (Kiah and D’damas to name a few). Downstream marketing and the domestic retail jewelry market in India will also be covered.
For now - for more information about what is happening behind the scenes with marketing and advertising in the diamond and jewelry business worldwide.

www.diamonds-natural.com

 FOREVERMARK
The Forevermark is a brand that the DTC launched in Hong Kong with a number of sightholders and their retail jewelry store partners. The DTC’s Forevermark, introduced in September 2004, has presented a challenge to the concept of branding because the inscription (ion inscribed on the table of the diamond) is meant to show that a Forevermark diamond is genuine, natural, and has not been altered or treated. The diamonds with the Forevermark are on sale at 100 retail jewelry outlets throughout Hong Kong including: Chopard, Chow Sang Sang, Chow Tai Fook, Just Diamond, Larry Jewelry, and Luk Fook. Sightholders were chosen for this pilot project because they had systems in place “to ensure the traceability of DTC diamonds in the Forevermark program” and were willing “to submit to independent auditing of their pipeline-integrity”.
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Updated: GMT - 24 July 05