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Interactive Agency Solution
Use Topica’s Solution to Drive Success Across the Full Range of Online Services you Offer your Clients
Today’s interactive agencies survive on their ability to quickly
and successfully deploy a staggering array of services to clients
with Internet-dependent businesses or those with significant
online channels. These services range in scope from building and
launching Web sites and other online presences, to short-term,
high-volume media buys, to full-service online marketing.
Few interactive agencies find it cost-effective or scalable to
develop core competencies and supporting technologies in all or
even some the areas where they have to successfully perform. For
this reason, dependable partners and reliable ASP solutions are
an essential component of their business. Topica’s hosted
solution (ASP) provides an essential set of tools and services
for interactive agencies realizing this need. They are:
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Many Clients: One Solution
For interactive agencies conducting ongoing online marketing on
behalf of their clients, Topica’s solution provides one simple
interface through which the agency can manage hundreds of
clients. All of Topica’s core functionality is available and
discrete per client: each client can have its own branding,
database, PBA programs, conversion tracking, lists, campaigns,
forms, templates, reports, and more. Whether your agency has
hundreds of clients or a dozen, the power and convenience of
Topica’s solution are compelling.
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Top Notch PBA and State-of-the-Art Conversion Tools
For interactive agencies buying media for their clients, the key
word is “conversion.” Never mind the clicks, opens, page views,
etc., the question is: how many actual customers can you deliver?
While a wide variety of good performance-based ad vehicles exist
today, very few of them include tools to turn those clicks or email
addresses into paying customers.
Topica’s solution delivers co-registration leads (generated
using our extensive partner network of preferred Internet
destinations) directly into your Topica database. Targeted
autoresponders then help turn these leads into customers. Topica
conversion tracking technology provides precise reporting on your
conversion rates, proving to your clients, “yes,” you can
deliver customers.
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Data Capture and Email Marketing for New Web Sites
No modern web site is complete without a strategy and technology
for soliciting and capturing email addresses (and other
information), and storing this essential information in a
flexible database where it can be analyzed, segmented and
effectively marketed to by email. Topica provides a complete and
robust set of data capture and email marketing tools that can be
easily installed by agencies developing Web sites. Topica’s
solution can be resold to the client as a service or managed for them by the
agency.
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Case Studies
Topica is already helping interactive agencies like yours deliver
more value to their clients. See our interactive agency case
studies below, or contact us today to see how we can help your
business grow.
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Using Topica’s Web-based Marketing Solution we’ll double the
customers we capture on our Web site.
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Seth Greenberg
Co-CEO
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