Aptimus today is a powerful performance-based Internet advertising network. For advertisers, the Aptimus Network offers a high volume, high quality platform to present their offers across a broad audience of website and e-mail distribution channels. Advertisers pay only for the results they achieve on a cost per click, cost per lead, cost per acquisition, or cost per impression basis, as well as combinations of those models. As a result, advertisers can refine their offers and payment models to achieve their exact objectives 100% of the time.

For website publishers, the Aptimus Network generates high revenues per impression promoting compelling offers from quality brands in graphical formats that complement the publishers' sites and add value for their customers.

At the heart of the Aptimus Network is a proprietary, patent-pending technology and direct marketing process called Dynamic Revenue Optimization™, which automatically determines on a real-time basis the best marketer offers for promotion on each publisher's website and in each e-mail sent. The technology is designed to optimize results for Aptimus' advertisers by placing the right offers in front of the right customers, while maximizing revenues for Aptimus' website publishers. The Company's primary offer presentation formats include cross-marketing promotions at the point of registration, log-in or other transactional activities on websites, online advertising programs, and permission based e-mail marketing campaigns.