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Google's long standing ambitions for expansion into China have been brought into sharp focus as the leading domestic search engine operator, Baidu, prepares for flotation. Baidu has poll position in China's rapidly growing search advertising market is spite of competion from at least seven other search engines.

Search Leader Google couldn't be reached for comment on a claim that "Google hacking" is making it easier for would-be hackers to identify and infiltrate vulnerable sites. Barry Cribb, MD of IS Digital Networks, tells that a potential hacker can identify weaknesses in Web sites simply by including the correct enquiries in the advanced search boxes.

Search operators Answers.com and Ask Jeeves have made issue of their ability to answer specific questions whereas the bigger operations, principally Google, Yahoo and MSN have placed less emphasis on that aspect of searching.

Recent reports that Search Leader Google is to set up an electronic payment operation to compete with EBay's Paypal have been denied by the former's CEO Eric Schmidt.

British and American users of Yahoo are the first to be offered the Search Engine operators personalised subscription service to find material in the "Deep Web". The launch is a beta (trial) version and Yahoo are the first to offer it.

A Google spokesperson has declined to comment on reports that the search leader is on the point of announcing a web-only video search service. The service would allow searchers to access shorts from a variety of sources but all of which will have been specifically uploaded for the function.

Clicklab, the anti-click-fraud service provider is getting more and more complaints about fraudulent clicking on sponsored listings on Search Engine Sites. Both Google and Yahoo derive the bulk of their revenue and profit from pay-per-click advertising - the service whereby an advertiser pays every time a searcher clicks through to his site when it shows up as a search result.

Yahoo has insisted that its decision to scrap fees for its US auction site has nothing to do with the acquisition of Shopping.com by EBay.

Nobody in the Search Engine business has failed to notice that Yahoo has doubled its revenues over the same period last year - mostly from a vast increase in advertising income.

It’s taken a vast amount of effort and commitment to bring Yahoo from the depths of the dot com mire to where today, its challenging the dominance of Market Leader Google. The phenomenal growth has come from a series of strategic acquisitions - some people and some businesses.