Search Engine Optimization and Internet Marketing Article Index

How to Write the Web Site That Sells by Scott T. Smith (2004-05-28)
A good home page should be a clear call to action. But it also can't go on for too long or you will put your visitors off. Go ahead and use different benefit subheadlines and link phrases that pull readers to your sales page. Start with…

Search Engine Optimization To The Limit by Alan Webb (2004-05-09)
Seven forms of legitimate optimization for Google.

Link Building Tip by Alan Webb (2003-07-03)
Use the Google Alert tool to find link partners

The 5 Most Common SEO Mistakes by Alan Webb (2003-07-03)
The top five mistakes that can prevent good rankings

How To Submit to ODP by Michelle Anderson (2003-06-25)
Using tricks may keep you from being listed at all in the Open Directory Project. Here's how to do it the right way.

The 3-Page Optimization Technique by Ammon Johns (2003-06-23)
Can a single optimized page rank well with both the Google algorithms (used by Google, Yahoo and AOL) and with the algorithms of Inktomi (providing the bulk of search results at MSN)? The answer is ‘No’.

Building Link Popularity Effectively and for Free by Alan Webb (2003-06-22)
Never before have incoming links to a website been so important.

ROBOTS.TXT Primer by Alan Webb (2003-06-22)
What robots.txt files are all about.

Stick That Jab by John Colanzi (2003-06-05)
Put the power of the available tools to work for you and get as many prospects as possible on follow up.

Pick Up the Slack by Bob Osgoodby (2003-05-31)
Diversification is important in any business, especially an internet-based business.

Words Sell by Bob Osgoodby (2003-05-17)
Each word used in your ads should lead the person to the desired outcome.

Anniversary by Bob Osgoodby (2003-05-03)
If you can get your visitors back for seconds, or even thirds, you have a much better chance of selling your product or services.

3 Quick Ways To Multiply Your Sales! by Larry Dotson (2003-03-26)
More sound advice from Larry to help you increase profits.

Are Your Search Engine Rankings At Risk? by Scott Buresh (2003-03-18)
Some of the known issues that can get innocent companies in trouble with search engines.

The Five Terrible Lies About Selling! by Len Foley (2003-03-11)
Selling less can actually mean more profits.

What do you Mean, PROMOTE MY SITE? by Gail Hornback and Michael Smith (2003-03-09)
Many people believe that all they have to do is submit their site to the search engines, and sit back and wait.

Also Rans by Bob Osgoodby (2003-03-08)
The importance of having your own web site if you are in business on the internet.

Learn From Your Mistakes by Bob Osgoodby (2003-03-01)
How to use rejection in a positive manner.

3 Ways To Make Your Web Site Sticky! by Larry Dotson (2003-02-27)
Keep those visitors coming back!

Turn on the Lights by Bob Osgoodby (2003-02-22)
A good marketing plan must get information about your product or services to those who are able and willing to buy them.

Choosing and Using Affiliate Programs by Gail Hornback and Michael Smith (2003-02-20)
Not all affiliate programs are created equal. Before you go rushing out to sign up for all those affiliate links to load your site with, here are a few things you need to consider.

The Personal Touch by Bob Osgoodby (2003-02-14)
E-commerce is here to stay, but the mortality rate of 'wannabes' will be high.  Those that remember the 'Personal Touch' will be among the survivors.

3 Ways To Convert Visitors Into Subscribers! by Larry Dotson (2003-02-13)
Grow your newsletter subscriber base.

3 Killer Sales Letter Closings! by Larry Dotson (2003-02-06)
Larry, the master of brevity, has gems of wisdom to help you write better copy.

How to 'Tick-Off' Your Best Customers in 3 Days or Less! by Len Foley (2003-01-29)
Don't try this unless you plan on losing your entire business over the next few months.

Your Web Presence by Bob Osgoodby (2003-01-25)
If you use a free service to host your web pages you could be burned.

Selecting and Evaluating Keyphrases for Search Engine Marketing by Scott Buresh (2003-01-21)
Keyphrase compilation, evaluation, and performance are all vitally important to any search engine marketing campaign.

Managing a Responsible Pay-Per-Click Campaign by Scott Buresh (2002-12-04)
A basic overview of pay-per-click options for business owners to help you get the most out of your pay-per-click advertising.

Building Link Popularity by Scott Buresh (2002-09-17)
How to build link popularity to increase traffic and boost search engine rankings.

Five Ways to Get the Most Out of Your Internet Presence by Scott Buresh (2002-05-29)
Simple but effective ways to get quality traffic while increasing the prestige of your business.

How to Invest in Your Online Marketing Today by Scott T. Smith (2002-05-25)
Search engine optimization (SEO) and targeted link building are the top marketing tactics today that are worth your investment. You can certainly choose one or the other, but here's why you should do both.

How to Achieve High Rankings in the Search Engines by Sue Doughty (2002-05-08)
Here are some tips on how to optimize your web pages and achieve high search engine rankings for your web pages using keywords, meta tags2 and effective copy writing.

Five Tips for Internet Marketing Success by Scott Buresh (2002-04-23)
Do you view your website as an expense or as an investment? Surprisingly, many companies seem to view their website as a necessary cost of doing business, not an opportunity to attract an audience and gain new customers.

Success on Foreign Search Engines Made Easy and Possible by David Gikandi (2001-11-12)
How do you quickly double your online income?

Trading Links - Any Real Value? by Gail Hornback (2001-10-21)
If you manage a website, then you know that trading links with other sites is said to be a valuable method of promoting your website, and getting more traffic. But the true value of it really depends on how you go about it.

Absolute Top Five Search Engine Marketing Myths Uncovered! by Lee Traupel (2001-09-24)
It’s no secret that Search Engine marketing can drive significant amounts of very qualified traffic to a web site. Here is my top five list of myths that need to be run to ground.

Marketing Maxims for Today’s Challenging Times by Lee Traupel (2001-08-30)
Don’t stop advertising because the economy is sluggish…

Developing a Winning Ecommerce Strategy by Lee Traupel (2001-08-01)
Let’s explore some of the reasons why consumers are not reaching for their credit cards after perusing an ecommerce web site.

Winning the Search Engine Wars! by Lee Traupel (2001-07-21)
Creating and building effective Search Engine marketing campaigns is like trying to nail jello to the wall!

Cloaking and Page-Jacking by Michelle Anderson (2000-06-05)
Page-jacking is the new artform whereby unscrupulous webmasters copy popular sites…